Mariette Ferreira

Chief Marketing Officer (CMO)
United Kingdom

Professional Overview

Mariette Ferreira is a seasoned marketing executive with over a decade of experience driving growth and digital transformation in the fintech industry. As the Chief Marketing Officer (CMO) at PPRO, she is responsible for leading the company's global marketing strategy, overseeing brand development, digital marketing, content creation, and strategic partnerships to accelerate PPRO's international expansion and solidify its position as a leading global payments infrastructure provider.

Experience Summary

Current Role

Chief Marketing Officer (CMO), PPRO (2024-02-01 to Present)

• Spearheading the development and execution of PPRO's comprehensive marketing strategy to support the company's accelerated growth and global expansion initiatives.

• Overseeing the creation and delivery of impactful brand messaging, content, and digital campaigns to strengthen PPRO's market presence and thought leadership in the fintech industry.

• Driving the optimization of the company's marketing and sales alignment to enhance lead generation, conversion, and customer retention.

• Serving as a strategic partner to the executive team, providing data-driven insights and recommendations to inform business decisions.

Mentor, Hive Founders (2023-04-01 to Present)

• Providing mentorship and guidance to early-stage fintech founders, sharing expertise in marketing, branding, and growth strategies to help them scale their businesses.

• Offering insights and support to help founders navigate the complex fintech landscape and overcome challenges in their entrepreneurial journeys.

Career Progression

Chief Marketing Officer, 11:FS (2022-06-01 to 2024-01-01)

• Spearheaded the rebranding and go-to-market strategy for 11:FS's flagship product, Leap, driving a 30% increase in pipeline and a 20% uplift in customer conversion.

• Developed and executed a comprehensive digital marketing plan that resulted in a 45% growth in website traffic and a 35% increase in qualified leads.

• Collaborated closely with the product and sales teams to align marketing initiatives and enhance the overall customer experience.

Marketing Director, 11:FS (2020-04-01 to 2022-06-01)

• Played a key role in the successful launch of 11:FS's new product offerings, leveraging data-driven marketing tactics to drive awareness and adoption.

• Led the development of a robust content strategy that positioned 11:FS as a thought leader in the digital banking and fintech space, resulting in a 25% increase in brand engagement.

• Designed and implemented effective lead generation and nurturing programs to support the company's sales efforts, contributing to a 20% year-over-year revenue growth.

Head of Marketing, Equals (2016-04-01 to 2020-04-01)

• Oversaw the complete overhaul of Equals' marketing function, modernizing the brand and digital presence to align with the company's strategic priorities.

• Spearheaded the development and execution of multi-channel marketing campaigns that drove a 35% increase in website traffic and a 25% improvement in customer acquisition.

• Collaborated closely with the product and customer success teams to enhance the overall customer experience and increase customer retention by 18%.

Academic Background

Bachelor of Business Administration (BBA), Marketing
University of Cape Town, South Africa

Areas of Expertise

• Digital marketing strategy and execution

• Brand development and positioning

• Content marketing and thought leadership

• Marketing technology and data analytics

• Lead generation and customer acquisition

• Cross-functional collaboration and alignment

Professional Impact

• Recognized as a strategic marketing leader who has consistently delivered measurable results and driven meaningful business impact.

• Proven track record of successfully launching new products and services, driving brand awareness, and accelerating growth in highly competitive fintech markets.

• Passionate about mentoring and supporting the next generation of fintech entrepreneurs, helping them navigate the industry and scale their businesses.

Conclusion

With her exceptional marketing expertise, strong industry knowledge, and innovative mindset, Mariette is poised to continue making a significant impact in the fintech sector. As the CMO of PPRO, she is well-equipped to lead the company's global marketing initiatives and contribute to its ongoing success and expansion.