Marina Canizales
Head of Business Development, Palette Media
Professional Overview
Marina Canizales is an accomplished business development executive with a proven track record of driving strategic partnerships and revenue growth. As the Head of Business Development at Palette Media, she leverages her deep industry expertise and relationship-building skills to identify and capitalize on emerging market opportunities.
Experience Summary
Current Role
As the Head of Business Development at Palette Media, Marina is responsible for leading the company's business development and partnership strategies. She oversees the identification, evaluation, and execution of new revenue-generating opportunities, working closely with cross-functional teams to expand Palette Media's client base and market share. Under her leadership, the business development team has consistently exceeded growth targets, contributing significantly to the company's overall success.
Career Progression
Prior to her current role, Marina held various leadership positions in the media and entertainment industry. She served as the Talent Partnerships Director at Underscore Talent Management, where she spearheaded high-profile influencer and creator collaborations that resulted in substantial revenue growth. Before that, she was the Influencer & Creator Manager at Tastemade, where she successfully built and managed a diverse portfolio of influential content creators. Earlier in her career, Marina held roles as a Talent Manager at The Posa Agency and a Business Sales Manager at Sprint, honing her client-facing skills and developing a deep understanding of the digital media landscape.
Academic Background
Marina holds a Bachelor of Arts degree in Communications from the University of Southern California, where she graduated with honors.
Areas of Expertise
- Business development and strategic partnerships
- Talent management and influencer marketing
- Digital media and content strategy
- Client relationship management
- Cross-functional team leadership and collaboration
Professional Impact
During her tenure at Palette Media, Marina has played a pivotal role in securing several high-profile brand partnerships, including a multi-year collaboration with a leading e-commerce platform that resulted in a 32% increase in revenue. She has also spearheaded the development of innovative content initiatives that have significantly enhanced the company's market visibility and brand positioning.
Conclusion
With her exceptional business acumen, strong industry relationships, and proven track record of success, Marina Canizales is a valuable asset to Palette Media. She is poised to continue driving the company's growth and solidifying its position as a leader in the digital media industry.
