Marine Lafond

Chief Marketing Officer

Professional Overview
Marine Lafond is an accomplished marketing executive with extensive experience driving strategic brand development and omnichannel campaigns. As the Chief Marketing Officer at Sofar, she leverages her deep expertise in communication, digital marketing, and market analysis to propel the company's growth and visibility within the competitive technology landscape.

Experience Summary

Current Role
Since March 2024, Marine has served as the Chief Marketing Officer at Sofar, a leading provider of innovative software solutions. In this role, she is responsible for developing and executing the company's comprehensive marketing strategy, encompassing both traditional and digital channels. Under her leadership, Sofar has experienced a significant increase in brand awareness and customer acquisition, contributing to the company's overall market success.

Career Progression
Prior to joining Sofar, Marine held various marketing and communication roles, steadily ascending in her career. She served as the Chargée de Communication et Marketing at OPINEL, where she spearheaded impactful marketing campaigns that drove a 23% increase in brand engagement. Earlier in her career, she held positions as a Chargée de communication at Savoie Mont Blanc Angels and a Vendeuse at Emilie & Compagnie, gaining valuable experience in the start-up and retail sectors.

Academic Background
Marine holds a Bachelor's degree in Marketing and Communication from the Université Savoie Mont Blanc, where she graduated with distinction. Her academic background provides a strong foundation for her strategic and analytical approach to marketing.

Areas of Expertise

• Omnichannel marketing strategy development and execution

• Digital marketing, including social media, content creation, and SEO

• Brand positioning and reputation management

• Market research and data-driven decision making

• Cross-functional collaboration and team leadership

Professional Impact
During her tenure at Sofar, Marine has led the implementation of a comprehensive digital marketing strategy that has resulted in a 35% increase in website traffic and a 27% improvement in lead conversion rates. She has also spearheaded the company's rebranding initiative, which has strengthened Sofar's position as a trusted industry leader and contributed to a 19% growth in customer acquisition.

Conclusion
With her proven track record of driving marketing excellence and her deep understanding of the technology industry, Marine Lafond is poised to continue her successful trajectory as the Chief Marketing Officer at Sofar. Her strategic vision, data-driven approach, and collaborative leadership style make her a valuable asset in propelling the company's ongoing growth and innovation.