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Mario Mucalo

CTO

Contact Information


  • Name: Mario Mucalo

  • Title: CTO at Peekator


  • Company: Peekator

  • Location: Croatia


Professional Summary


Mario Mucalo is an experienced technology leader, currently serving as the CTO at Peekator. He has over 15 years of experience in the software development industry, with a background in solving complex problems through innovative software solutions. Mario is distinguished for his strategic planning, team leadership, and proficiency in creating impactful software that addresses significant client pain points.

Key Contributions and Achievements


  • Strategic Planning and Execution: Mario has been instrumental in aligning Peekator’s strategic goals, evident from his frequent involvement in strategic planning sessions in London with the Peekator team. He underscores the importance of strategic planning in driving the company's innovative ideas and concepts to elevate their platform.


  • Product Development and Innovation: Mario has championed cross-functional collaboration to innovate and deploy new features. For instance, he played a pivotal role in launching the Cross Tabs feature on Peekator's platform, a functionality that enables the cross-referencing of data from different sources to gain deeper insights, which has been rapidly adopted by existing clients.


  • Client-Centric Projects: Under Mario’s leadership, Peekator successfully handled multiple client projects focused on enhancing brand awareness, media consumption understanding, and message hierarchy. Notably, the project for Toast Ale resulted in actionable insights and validated hypotheses, earning high praise from Kristen Fuller, the marketing and communications manager of Toast Ale.


  • Market Research and Insights: Mario actively contributes to the market research community through initiatives like Insights Chats, which bring together professionals from various industries to share experiences and best practices. He emphasizes the importance of tailored approaches to different markets, such as Europe and China, highlighting Peekator’s efforts to bridge cultural and regional gaps in market research.


Professional Interests and Philosophy


  • Software Development: Mario regularly shares his perspectives on software development, emphasizing methods for delivering high-value solutions to clients. He advocates for understanding client pain points, ensuring clear communication, and delivering solutions within agreed timelines and budgets.


  • Continuous Improvement: Mario is a proponent of iterative development processes. He believes in making consistent, incremental improvements to software, which accumulate to substantial enhancements over time. He attributes Peekator's success in deploying nearly daily updates to this approach.


  • Clear Communication: Highlighting the importance of open communication, Mario introduces the concept of Ubiquitous Common Language (UCL) from Domain-Driven Design, stressing that mutual understanding between developers and clients is critical for the success of projects.


Notable LinkedIn Activity


  • Strategic Insights: Frequent posts on strategic planning, software development principles, and new feature announcements, such as the release of Cross Tabs on Peekator.

  • Thought Leadership: Contributions to discussions on software development methodologies, project management practices, and market research innovations.

  • Community Engagement: Active involvement in professional events and webinars, particularly those that focus on market research and technology.


Education


  • University of Zagreb: Earned a degree in Computer Science (Računarstvo) from 2002 to 2009, equipping him with a strong foundation in software development and technical problem-solving.


Conclusion


Mario Mucalo is a seasoned CTO with a robust background in software development and strategic planning. His leadership at Peekator has driven numerous successful projects and innovations, and his commitment to client satisfaction and continuous improvement makes him a key asset to the company. Mario's proactive approach and extensive experience make him highly relevant for discussions related to market research technology and software development practices.

Prepared based on information available from LinkedIn and other public sources.