Marion Delgutte
SVP of Marketing, New York, New York, United States
Professional Overview
Marion Delgutte is an accomplished marketing executive with over 15 years of experience driving brand growth and innovation in the consumer packaged goods industry. As the SVP of Marketing at Perfect Snacks, she is responsible for developing and executing comprehensive marketing strategies to enhance brand equity, drive sales, and expand the company's market presence.
Experience Summary
Current Role
As the SVP of Marketing at Perfect Snacks, Marion is responsible for leading the company's marketing efforts, including brand strategy, product development, advertising, and consumer engagement. She collaborates closely with cross-functional teams to ensure the successful launch and promotion of new product offerings, while also optimizing the performance of existing brands.
Career Progression
Prior to joining Perfect Snacks, Marion held various marketing leadership roles at Mondelēz International, where she was instrumental in driving the OREO brand's equity and growth in the United States. She also served as the Senior Marketing Manager for the belVita brand in North America, leading initiatives to enhance brand positioning and increase market share. Earlier in her career, Marion gained valuable experience in brand management and marketing at Danone and LVMH.
Academic Background
Marion holds a Bachelor of Business Administration (BBA) degree from the University of Michigan, where she specialized in Marketing and International Business.
Areas of Expertise
- Brand strategy and positioning
- Integrated marketing campaign development
- New product innovation and launch management
- Consumer insights and market analysis
- Cross-functional collaboration and team leadership
Professional Impact
During her tenure at Mondelēz International, Marion led the development and execution of a highly successful brand relaunch for OREO, which resulted in a 12% increase in market share and a 20% boost in brand awareness within the United States. Additionally, she spearheaded the introduction of several new belVita product variants, contributing to a 15% growth in the brand's North American revenue.
Conclusion
With her extensive marketing expertise, strategic mindset, and proven track record of driving brand success, Marion Delgutte is well-positioned to continue her trajectory as a leading marketing executive. In her current role at Perfect Snacks, she is poised to leverage her industry knowledge and innovative approach to further strengthen the company's market position and contribute to its long-term growth.
