Marisa Burton
Senior Director, Trade Marketing, NBC & Telemundo Entertainment
Professional Overview
Marisa Burton is a seasoned marketing professional with over a decade of experience in the entertainment industry. As the Senior Director of Trade Marketing at NBCUniversal, she is responsible for developing and executing strategic marketing initiatives that promote the company's diverse portfolio of NBC and Telemundo entertainment properties to key trade partners and industry stakeholders.
Experience Summary
Current Role
In her current role as Senior Director, Trade Marketing at NBCUniversal, Marisa oversees a team of marketing specialists dedicated to driving brand awareness, content distribution, and revenue growth for NBC and Telemundo's extensive programming lineup. She collaborates closely with cross-functional teams to develop innovative marketing campaigns and trade marketing strategies that enhance the company's competitive position and strengthen its relationships with industry partners.
Career Progression
Marisa's career at NBCUniversal has been marked by steady advancement and increasing responsibilities. She joined the company in 2011 as a Marketing Coordinator for NBC Entertainment, and over the course of her tenure, she has held various roles of increasing seniority, including Manager of Portfolio Sales Marketing for NBC Sports and Director of Trade Marketing for NBC Sports and Entertainment. Marisa's deep understanding of the entertainment industry, coupled with her ability to craft impactful marketing strategies, has been instrumental in her career progression.
Academic Background
Marisa holds a Bachelor of Arts degree in Marketing and Communications from the University of Miami, where she graduated with honors.
Areas of Expertise
Marisa's expertise spans various aspects of trade marketing, including:
- Strategic marketing planning and execution
- Brand management and content promotion
- Stakeholder engagement and partnership development
- Data analysis and performance optimization
- Team leadership and cross-functional collaboration
Professional Impact
Throughout her career, Marisa has played a pivotal role in driving the success of NBCUniversal's trade marketing initiatives. She has spearheaded numerous high-profile campaigns that have resulted in increased brand visibility, enhanced content distribution, and significant revenue growth for the company's entertainment properties. Marisa's innovative approach and data-driven decision-making have earned her recognition as a respected leader within the organization and the industry.
Conclusion
Marisa Burton's extensive experience and proven track record in the entertainment industry make her a valuable asset to NBCUniversal. As the Senior Director of Trade Marketing, she continues to leverage her expertise to create impactful marketing strategies that drive business growth and strengthen the company's position in the ever-evolving media landscape.
