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Mariska Nugteren

Mariska Nugteren


Brand Protection Professional
Amsterdam, Noord-Holland, Netherlands

Professional Overview


Mariska Nugteren is an experienced Brand Protection professional with a proven track record of safeguarding brand integrity and reputation. Skilled in navigating the complexities of the brand protection landscape, she leverages her industry expertise to develop and implement comprehensive strategies that mitigate risks and ensure the continuous protection of her clients' valuable intellectual property.

Experience Summary



Current Role


Brand Protection, SECRID (February 2020 - Present)
  • Responsible for monitoring and detecting potential trademark infringements and brand misuse across various online and offline channels

  • Collaborates closely with legal and marketing teams to develop and execute effective enforcement actions, including issuing cease and desist letters and initiating legal proceedings

  • Utilizes advanced brand protection tools and technologies to proactively identify and address threats to the company's brand reputation

  • Coordinates with global stakeholders to maintain brand consistency and integrity across international markets

  • Provides valuable insights and recommendations to senior leadership on emerging trends and best practices in brand protection


Career Progression


Prior to her current role, Mariska has held various roles within the media and retail industries, including:
  • Verkoopmedewerker, Duifhuizen (2019-2020)

  • Productie-assistent, Vincent TV Producties (2019)

  • Vrijwilliger nieuwsredactie, Omroep Hoeksche Waard (2018-2019)

  • Stagiair productie, SBS Hart van Nederland (2016-2017)

  • Employee, The Zoo Catering (2015-2016)

  • Krantenbezorger, Axender (2010-2014)


These diverse experiences have equipped Mariska with a well-rounded understanding of business operations, customer service, and the importance of brand reputation, which she now leverages in her role as a Brand Protection professional.

Academic Background


Mariska holds a Bachelor's degree in Media and Communication from the University of Amsterdam, where she specialized in media production and branding.

Areas of Expertise


  • Brand protection strategy and implementation

  • Trademark and intellectual property enforcement

  • Online brand monitoring and enforcement

  • Stakeholder management and collaboration

  • Analytical and problem-solving skills

  • Effective communication and reporting


Professional Impact


Mariska has played a crucial role in safeguarding the brand reputation of SECRID, a leading manufacturer of innovative wallet solutions. Through her proactive approach and expertise, she has successfully identified and resolved numerous instances of trademark infringement and unauthorized use of the company's intellectual property, ensuring the continued protection of SECRID's brand equity and customer trust.

Conclusion


With her extensive experience in brand protection, Mariska Nugteren is a valuable asset to the organizations she serves. Her dedication to protecting brand integrity, combined with her strategic mindset and adaptability, make her a trusted partner in navigating the ever-evolving brand protection landscape.