Marissa Cannady, Sales Engineer
Professional Overview
Marissa Cannady is a seasoned Sales Engineer with a proven track record of driving growth and revenue for leading technology organizations. With a diverse background spanning marketing solutions, strategic account management, and project management, Marissa brings a unique blend of technical expertise and client-centric strategic thinking to her current role at Simon Data.
Experience Summary
Current Role
As a Sales Engineer at Simon Data, Marissa is responsible for translating complex technical capabilities into tailored solutions that address the specific needs of her clients. Leveraging her deep understanding of data-driven marketing platforms and customer experience optimization, she works closely with sales teams and key decision-makers to deliver cutting-edge solutions that drive tangible business impact.
Career Progression
Prior to joining Simon Data, Marissa served as an Advisor for International Growth - Marketing Solutions at TransUnion, where she spearheaded the expansion of the company's global footprint and supported strategic clients in optimizing their marketing initiatives. Before that, she held various roles at Amobee, including Manager of Solutions Strategy and Senior Account Manager for Strategic Accounts, where she honed her skills in client relationship management, solution architecture, and revenue growth.
Earlier in her career, Marissa gained valuable experience in brand strategy and project management, working at fashion and media companies such as Who What Wear and Badgley Mischka.
Academic Background
Marissa holds a Master of Business Administration (MBA) from The Janssen Pharmaceutical Companies of Johnson & Johnson, where she applied her strategic consulting expertise to drive innovative solutions for the organization.
Areas of Expertise
- Data-driven marketing solutions
- Customer experience optimization
- Strategic account management
- Solution architecture and implementation
- Business development and revenue growth
- Cross-functional collaboration and stakeholder management
Professional Impact
Throughout her career, Marissa has demonstrated a talent for identifying and capitalizing on emerging market opportunities. At TransUnion, she spearheaded the company's expansion into new international markets, securing key client partnerships and driving significant revenue growth. At Amobee, Marissa's strategic account management and solution-selling expertise enabled her to consistently exceed sales targets and strengthen client relationships.
Conclusion
With her exceptional technical abilities, client-centric mindset, and proven track record of success, Marissa Cannady is poised to contribute meaningfully to Simon Data's continued growth and innovation as a Sales Engineer. Her versatile skillset and deep industry knowledge make her a valuable asset to any organization seeking to optimize its data-driven marketing strategies and deliver exceptional customer experiences.
