Marissa Dangovian
Head of Marketing, Uni Refill System
Professional Overview
Marissa Dangovian is an accomplished marketing executive with extensive experience driving growth and innovation across the beauty and retail industries. As the Head of Marketing at Uni Refill System, she leverages her expertise in digital marketing, brand development, and strategic partnerships to elevate the company's market presence and drive sustainable business expansion.
Experience Summary
Current Role
As the Head of Marketing at Uni Refill System, Marissa is responsible for overseeing all marketing initiatives, including brand strategy, digital campaigns, influencer collaborations, and product launches. She has played a pivotal role in positioning Uni Refill System as a leader in the sustainable beauty and personal care space, driving a 28% increase in website traffic and a 35% boost in online sales within her first year.
Career Progression
Prior to her current role, Marissa served as the Executive Director of Global Influential Marketing at DRUNK ELEPHANT, LLC, where she spearheaded the brand's international expansion and developed high-impact influencer marketing campaigns that contributed to a 45% growth in global revenue. Before that, she held marketing leadership positions at Dr. Dennis Gross Skincare and American Express, where she honed her skills in digital marketing, partnership development, and strategic planning.
Academic Background
Marissa holds a Bachelor of Science degree in Business Administration with a concentration in Marketing from the University of Southern California, where she graduated cum laude.
Areas of Expertise
- Digital marketing strategy and execution
- Brand development and positioning
- Influencer and partnership management
- E-commerce optimization and performance marketing
- Cross-functional team leadership and collaboration
Professional Impact
Throughout her career, Marissa has demonstrated a talent for driving measurable results and innovation. At DRUNK ELEPHANT, LLC, she developed a groundbreaking influencer marketing program that generated a 62% increase in social media engagement and a 48% boost in online sales. At American Express, she led the creation of a global digital partnership network that delivered a 27% uplift in new customer acquisition.
Conclusion
Marissa Dangovian is a dynamic marketing leader with a proven track record of success in the beauty and retail industries. With her strategic vision, data-driven approach, and cross-functional expertise, she is poised to continue driving Uni Refill System's growth and solidifying its position as a sustainable industry leader.