Marissa Forgione
Sales Director
Marissa Forgione is an accomplished Sales Director with over a decade of experience driving revenue growth and client success across the advertising and marketing technology industries. In her current role at Kard, she is responsible for leading a high-performing sales team, developing strategic partnerships, and delivering innovative solutions that empower clients to achieve their marketing objectives.
Professional Overview
As Sales Director, Marissa leverages her deep industry expertise and consultative approach to guide clients through complex challenges, identify growth opportunities, and implement impactful campaigns. Adept at building lasting relationships, she has a proven track record of exceeding sales targets and expanding account portfolios.
Experience Summary
Current Role
Marissa currently serves as the Sales Director at Kard, a leading adtech platform. In this position, she is responsible for:
- Managing a team of sales professionals to achieve ambitious revenue goals
- Developing and executing strategic sales plans to drive new business and account growth
- Serving as a trusted advisor to clients, providing data-driven insights and tailored solutions
- Collaborating cross-functionally to enhance product offerings and improve the client experience
- Representing Kard at industry events and conferences to strengthen the company's market presence
Career Progression
Prior to joining Kard, Marissa held various sales and account management roles at Criteo and Crimtan, where she consistently exceeded revenue targets and earned recognition for her exceptional performance. As a Senior Account Executive at Criteo, she played a pivotal role in expanding the company's footprint in the Boston market, establishing strong partnerships with leading brands and agencies.
Marissa began her career in customer success at ThriveHive, where she quickly rose through the ranks to become a Senior Customer Success Specialist and Team Lead. In this capacity, she honed her skills in client relationship management, problem-solving, and process optimization, laying the foundation for her successful transition into sales.
Academic Background
Marissa holds a Bachelor of Science in Business Administration from the University of Massachusetts, Amherst, where she graduated cum laude.
Areas of Expertise
- Strategic sales and account management
- Omnichannel marketing strategy and campaign execution
- Data-driven insights and performance optimization
- Cross-functional collaboration and team leadership
- Consultative client relationship management
Professional Impact
Throughout her career, Marissa has been recognized for her exceptional sales performance and client service. At Criteo, she consistently exceeded annual revenue targets by double-digit percentages and was awarded the "Top Sales Performer" accolade for two consecutive years.
At Kard, Marissa has played a key role in expanding the company's presence in the Boston market, securing high-profile partnerships with leading brands and agencies. Under her leadership, her sales team has consistently exceeded quarterly and annual sales goals, contributing to the company's overall growth and market share.
Conclusion
Marissa Forgione is a seasoned sales leader with a proven track record of driving revenue growth, fostering strong client relationships, and delivering exceptional results. Her deep industry expertise, strategic mindset, and collaborative approach make her a valuable asset to the organizations she serves. Marissa is poised to continue her trajectory of success, further cementing her reputation as a trusted advisor and revenue-generating powerhouse in the advertising and marketing technology space.
