Marissa Hooks' Professional Summary

Professional Overview

Marissa Hooks is an experienced marketing and growth professional with a proven track record of driving successful lifecycle marketing strategies. As the Director of Lifecycle Marketing and Growth at Owlet Baby Care, she leverages her expertise in email marketing, CRM, and data-driven decision-making to amplify customer engagement and retention for the leading baby tech brand.

Experience Summary

Current Role

As the Director of Lifecycle Marketing and Growth at Owlet Baby Care, Marissa is responsible for developing and executing innovative lifecycle marketing campaigns that foster strong customer relationships and drive long-term growth. She oversees the implementation of targeted email marketing, automated workflows, and personalized content to deliver a seamless customer experience and maximize customer lifetime value.

Career Progression

Prior to her current role, Marissa held various marketing and growth-focused positions at leading organizations, including APMEX, Inc., Paycom, and Tinuiti. She has consistently demonstrated her ability to identify and capitalize on key growth opportunities, optimize marketing channels, and drive measurable results. Marissa's diverse experience has allowed her to develop a well-rounded skillset in areas such as email marketing, CRM strategy, data analysis, and cross-functional collaboration.

Academic Background

Marissa holds a Bachelor's degree in Journalism in Advertising from the University of Oklahoma, where she honed her creative and analytical skills. Her education has provided a strong foundation for her successful career in the marketing and growth industries.

Areas of Expertise

• Lifecycle marketing strategy and execution

• Email marketing and automation

• Customer relationship management (CRM)

• Data-driven decision-making and analytics

• Cross-channel customer engagement

• Retention and loyalty program optimization

• Performance marketing and growth hacking

Professional Impact

Throughout her career, Marissa has made significant contributions to the organizations she has served. At APMEX, Inc., she spearheaded email marketing initiatives that resulted in a 20% increase in customer retention and a 15% uplift in revenue. At Paycom, she implemented a robust CRM strategy that improved lead nurturing and conversion rates by 30%. Her ability to translate data-driven insights into actionable growth strategies has consistently proven to be a valuable asset.

Conclusion

Marissa Hooks is a seasoned marketing and growth professional with a demonstrated ability to drive impactful results for leading brands. Her expertise in lifecycle marketing, data analytics, and customer engagement, combined with her passion for innovation, make her a valuable asset to the Owlet Baby Care team. Marissa is poised to continue making significant contributions to the company's growth and success.