Marissa Kinsey

VP of Trade Marketing
Chesterfield, Missouri, United States

Professional Overview

Marissa Kinsey is an accomplished trade marketing executive with over a decade of experience driving growth and innovation in the consumer packaged goods (CPG) and beverage industries. As the VP of Trade Marketing at BeatBox Beverages, she leverages her expertise in retail strategy, national account management, and channel marketing to elevate the company's presence and drive sales performance.

Experience Summary

Current Role

As the VP of Trade Marketing at BeatBox Beverages, Marissa is responsible for developing and executing effective trade marketing strategies to support the brand's nationwide expansion. She oversees a team of trade marketing specialists, collaborating closely with national accounts, distributors, and retailer partners to optimize product placement, promotional activities, and in-store experiences. Under her leadership, BeatBox Beverages has achieved remarkable growth, with a significant increase in distribution and market share.

Career Progression

Prior to her current role, Marissa held various leadership positions within the CPG and beverage industries. As the Director of Trade Marketing at BeatBox Beverages, she played a crucial role in streamlining the company's trade marketing operations and driving strategic initiatives that enhanced the brand's visibility and sales performance. She also gained valuable experience in national account management and retail programs as the Senior Manager, Retail Programs and Regional Marketing Manager at Juul Labs. Marissa's earlier career includes roles at Anheuser-Busch InBev, Tyson Foods, and Glazer's Distributors, where she honed her skills in key account management, retail operations, and promotional strategy.

Academic Background

Marissa holds a Bachelor of Science in Marketing from the University of Missouri, where she graduated with honors.

Areas of Expertise

• Trade marketing strategy and execution

• National account management and key retailer relationships

• Channel marketing and promotional program development

• Retail operations and in-store execution

• Brand building and consumer engagement

• Cross-functional collaboration and team leadership

Professional Impact

Throughout her career, Marissa has demonstrated a proven track record of driving measurable results. At BeatBox Beverages, she has spearheaded innovative trade marketing initiatives that have significantly increased the brand's distribution, visibility, and sales performance across national retail channels. Her ability to foster strong partnerships with key accounts and distributors has been instrumental in expanding the company's footprint and securing prime shelf placement.

Conclusion

Marissa Kinsey is a seasoned trade marketing leader with a deep understanding of the CPG and beverage industries. Her strategic vision, collaborative approach, and proven track record of success make her a valuable asset to BeatBox Beverages as the company continues to grow and solidify its position as a leading player in the market.