Marissa Peralta

Head of Marketing and ECommerce, TECO Technology

Professional Overview
Marissa Peralta is a seasoned marketing and ecommerce leader with over a decade of experience driving strategic digital initiatives and revenue growth for technology companies. As the Head of Marketing and ECommerce at TECO Technology, she spearheads the organization's omnichannel marketing efforts and oversees the development of its thriving ecommerce platform.

Experience Summary

Current Role
In her current role as Head of Marketing and ECommerce at TECO Technology, Marissa is responsible for developing and executing comprehensive marketing strategies to elevate the company's brand, generate qualified leads, and drive online sales. Under her leadership, TECO's ecommerce revenue has grown by 25% year-over-year, and the company's social media presence has expanded its reach by 40%. Marissa's expertise in digital marketing, web optimization, and data-driven decision making has been instrumental in TECO's ongoing success.

Career Progression
Prior to her current position, Marissa held various roles within the marketing and sales enablement functions at TECO Technology, where she honed her skills in campaign management, content creation, and lead generation. Before joining TECO, Marissa was an Account Manager at the San Joaquin County Office of Education, where she collaborated with school districts to implement innovative educational technology solutions. Earlier in her career, she served as an Operations Manager at Buddah Capital Corporation, where she streamlined processes and optimized workflow efficiencies.

Academic Background
Marissa holds a Bachelor of Science in Marketing from the University of California, Berkeley, where she graduated with Honors. During her time at UC Berkeley, she was actively involved in the university's entrepreneurship club and received recognition for her contributions to several student-led business initiatives.

Areas of Expertise

• Digital marketing strategy and execution

• Ecommerce platform management and optimization

• Search engine optimization (SEO) and search engine marketing (SEM)

• Social media marketing and community engagement

• Lead generation and sales enablement

• Data analysis and performance reporting

• Cross-functional collaboration and team leadership

Professional Impact
Under Marissa's leadership, TECO Technology's ecommerce platform has become a significant revenue driver for the company, contributing to its overall growth and profitability. Her ability to leverage data-driven insights, implement effective marketing campaigns, and continuously improve the user experience has been instrumental in TECO's success. Marissa's industry expertise and innovative mindset have also made her a sought-after speaker at various marketing and ecommerce conferences, where she shares her insights and best practices with her peers.

Conclusion
With her extensive experience, strategic vision, and proven track record of success, Marissa Peralta is a dynamic marketing and ecommerce leader poised to drive continued growth and innovation for TECO Technology. Her passion for leveraging digital technologies to achieve business objectives and her commitment to delivering exceptional customer experiences make her a valuable asset to any organization.