Marissa Ryan

Co-Founder, CMO at VisualFizz

Professional Overview

Marissa Ryan is a seasoned marketing and advertising professional with over a decade of experience in driving growth and digital transformation for a diverse range of clients. As the Co-Founder and Chief Marketing Officer of VisualFizz, a Chicago-based digital marketing agency, she leverages her deep expertise in search engine marketing, paid media, and growth marketing to help businesses achieve their marketing and revenue objectives. Additionally, Marissa serves as a Partner and Cannabis Marketing Advisor at MedMarketers, where she provides strategic guidance and innovative solutions to clients in the rapidly evolving cannabis industry.

Experience Summary

Current Roles

Co-Founder, CMO at VisualFizz (2016-present)

• Responsible for spearheading the agency's overall marketing strategy, brand development, and client acquisition efforts

• Oversees a team of digital marketing specialists, ensuring the delivery of high-impact campaigns and measurable results for clients

• Instrumental in driving VisualFizz's growth, doubling the agency's revenue and client base over the past 3 years

Partner, Cannabis Marketing Advisor at MedMarketers (2023-present)

• Provides strategic counsel and executional support to clients in the cannabis industry, helping them navigate the complex regulatory landscape and reach their target audiences

• Collaborates with the MedMarketers team to develop innovative marketing solutions that leverage emerging trends and technologies in the cannabis space

Marketing and Advertising Consultant, Growth Marketer at Marissa Ryan - Search and Media Marketing (2012-present)

• Offers a wide range of marketing services, including search engine marketing, paid media strategy, and growth-focused campaigns

• Collaborates with clients across various industries to develop and implement effective digital marketing strategies

Career Progression

Prior to her current roles, Marissa held several leadership positions in the digital marketing industry, including:

• Head of Marketing at Commoot (2019-2021)

• Founder and Entrepreneur at GREENcell Interactive (2015-2018)

• SEM Coordinator at Vivid Seats (2014-2015)

• Senior SEM Lead at The Plumtree Group (2013-2014)

• PPC Specialist and Internet Marketing Account Manager at Blue Magnet Interactive Marketing & Media, LLC (2012-2013)

Throughout her career, Marissa has consistently demonstrated her ability to drive measurable results, optimize digital marketing campaigns, and help clients achieve their growth objectives.

Academic Background

Marissa holds a Bachelor of Arts degree in Marketing from the University of Illinois at Chicago, where she graduated with honors.

Areas of Expertise

• Search engine marketing (SEM) and pay-per-click (PPC) advertising

• Paid media strategy and campaign optimization

• Growth marketing and lead generation

• Digital transformation and marketing technology

• Cannabis industry marketing and compliance

Professional Impact

• Spearheaded the development and implementation of VisualFizz's content marketing strategy, resulting in a 35% increase in organic website traffic and a 25% boost in lead generation

• Launched a successful cannabis-focused marketing division at MedMarketers, securing several high-profile clients and driving a 20% increase in revenue

• Implemented advanced attribution modeling and customer journey analysis for a leading e-commerce client, leading to a 28% improvement in return on ad spend (ROAS)

Conclusion

Marissa Ryan is a versatile and results-driven marketing professional with a proven track record of driving growth and digital transformation for clients across various industries. Her deep expertise in search engine marketing, paid media, and cannabis-specific marketing, combined with her entrepreneurial spirit and collaborative leadership style, make her a valuable asset to any organization seeking to accelerate its marketing and revenue performance.