Marissa Vlaming
Account Executive | New York, New York
Professional Overview
Marissa Vlaming is a seasoned Account Executive with over 7 years of experience in the retail and fashion industry. Her expertise spans account management, strategic partnerships, and omnichannel sales, with a proven track record of driving revenue growth for leading apparel and accessories brands.
Experience Summary
Current Role
As an Account Executive at Randa Apparel & Accessories, Marissa is responsible for managing key retail accounts, developing strategic sales plans, and cultivating strong relationships with clients. She excels at identifying and capitalizing on emerging market trends to maximize sales opportunities, consistently exceeding revenue targets.
Career Progression
Prior to her current role, Marissa served as a Senior Account Executive at MadaLuxe Group, where she spearheaded the expansion of the company's off-price channel, securing new partnerships and increasing year-over-year sales by 18%. Earlier in her career, she held positions as an Account Executive and Merchandiser at Rack Room Shoes, where she honed her skills in category management, inventory optimization, and visual merchandising.
Marissa also has entrepreneurial experience, having founded and operated her own jewelry brand, rhea jewelry + co., from 2018 to 2021, where she developed her expertise in product development, brand positioning, and omnichannel sales.
Academic Background
Marissa holds a Bachelor of Science degree in Apparel Merchandising and Product Development from the University of North Carolina at Greensboro, where she graduated cum laude.
Areas of Expertise
- Account Management
- Strategic Sales Planning
- Omnichannel Sales and Distribution
- Category Management
- Inventory Optimization
- Visual Merchandising
- Brand Development and Marketing
Professional Impact
Marissa's outstanding performance has earned her recognition within the industry. During her tenure at MadaLuxe Group, she was instrumental in securing a partnership with a major off-price retailer, resulting in a 25% increase in the company's off-price channel sales. At Rack Room Shoes, Marissa's innovative merchandising strategies led to a 12% increase in sell-through rates for the handbags and accessories category.
Conclusion
With her diverse experience, strategic mindset, and proven ability to drive sales and growth, Marissa Vlaming is poised to continue making a significant impact in the retail and fashion industry. Her passion for staying ahead of market trends and her commitment to building strong client relationships make her a valuable asset to any organization.
