Marius Schaefer

Associate Director, Global Marketing & Brand Partnerships, Spotify

Professional Overview
Marius Schaefer is an accomplished marketing and brand partnerships executive with a proven track record of driving global growth and innovation within the music and entertainment industry. As the Associate Director of Global Marketing & Brand Partnerships at Spotify, he leverages his extensive expertise in strategic marketing, media planning, and cross-functional collaboration to elevate the company's brand presence and forge impactful partnerships worldwide.

Experience Summary

Current Role
As the Associate Director of Global Marketing & Brand Partnerships at Spotify, Marius is responsible for developing and executing innovative marketing strategies to amplify the Spotify brand globally. In this role, he leads a team of marketing professionals to conceptualize and deliver high-impact campaigns, drive customer engagement, and forge strategic partnerships with leading brands. Marius' strategic vision and analytical approach have been instrumental in positioning Spotify as a premier destination for music and audio content worldwide.

Career Progression
Prior to his current role, Marius held several senior positions within the marketing and media industry. He served as the Lead of Global Marketing Strategy at Spotify, where he spearheaded the development and implementation of integrated marketing campaigns across international markets. Marius also held the role of Head of Marketing for Spotify's Sub Saharan Africa region, where he successfully expanded the company's footprint and brand recognition in emerging markets.

Earlier in his career, Marius held leadership roles at CROSSMEDIA Deutschland, where he was instrumental in driving media strategy, planning, and marketing initiatives for a diverse portfolio of clients. He also garnered experience in marketing and PR at Nielsen Sports and Fresh, further honing his skills in brand management and strategic communications.

Academic Background
Marius holds a Bachelor of Business Administration from the University of Applied Sciences in Berlin, with a specialization in Marketing and Communications. His academic achievements and continuous professional development have equipped him with a robust understanding of data-driven marketing, digital transformation, and strategic partnerships.

Areas of Expertise

• Global marketing strategy and campaign development

• Brand management and partnerships

• Media planning and omnichannel execution

• Data-driven decision making and performance optimization

• Cross-functional collaboration and team leadership

Professional Impact
During his tenure at Spotify, Marius has been instrumental in driving the company's global marketing initiatives, contributing to a significant increase in brand awareness and user engagement across multiple international markets. He has successfully leveraged data-driven insights to create targeted campaigns that have resulted in tangible business outcomes, such as increased subscriber acquisition and enhanced brand loyalty.

Marius' strategic leadership and innovative approach have earned him recognition within the industry, and he is frequently invited to speak at conferences and industry events, sharing his expertise in the evolving landscape of music and entertainment marketing.

Conclusion
With his exceptional track record of driving global growth and forging impactful partnerships, Marius Schaefer is a highly sought-after marketing and brand partnerships professional. His deep understanding of the music and entertainment industry, coupled with his strategic acumen and collaborative leadership, position him as a valuable asset in driving the continued success and expansion of leading brands in the digital age.