Mark Allan

Ecommerce Product Manager
High Wycombe, England, United Kingdom

Professional Overview

Mark Allan is an accomplished Ecommerce Product Manager with over 15 years of experience driving digital innovation and growth for leading telecom and retail organizations. With a strong background in developing successful online channels and alternative sales models, he specializes in optimizing the customer experience, improving operational efficiencies, and delivering measurable business impact.

Experience Summary

Current Role

As the Ecommerce Product Manager at Virgin Media O2, Mark is responsible for overseeing the development and implementation of the company's online product roadmap. In this role, he collaborates cross-functionally to identify and prioritize new feature requirements, drive continuous improvement to the ecommerce platform, and ensure seamless integration with broader digital and omnichannel strategies. Under his leadership, the organization has achieved double-digit year-over-year growth in online sales and customer engagement.

Career Progression

Prior to his current position, Mark held progressively senior ecommerce and digital transformation roles at leading companies such as Telefonica, O2 (Telefónica UK), Dixons Carphone, and Three. As a Senior Online Innovation and Growth Manager at Telefonica, he spearheaded the development of new online sales and self-service models, resulting in a 25% increase in digital channel revenue. During his tenure as Senior Ecommerce Manager at O2, he implemented personalization algorithms and automated fulfillment processes, driving a 30% improvement in online conversion rates.

Academic Background

Mark holds a Bachelor of Science (BSc) degree in Business Administration from the University of Warwick, where he graduated with Honors.

Areas of Expertise

• Ecommerce product management and digital strategy

• Online channel optimization and customer experience design

• Data-driven decision making and performance analytics

• Cross-functional collaboration and project management

• Agile methodologies and software development lifecycles

Professional Impact

• Implemented personalization and automation initiatives that drove a 30% increase in online conversion rates at O2

• Spearheaded the development of innovative online sales and self-service models, leading to a 25% rise in digital channel revenue at Telefonica

• Overseen the successful launch of several new ecommerce features and functionalities, resulting in double-digit year-over-year growth in online sales and customer engagement at Virgin Media O2

Conclusion

With his impressive track record of driving digital transformation and delivering measurable business results, Mark Allan is a highly sought-after Ecommerce Product Manager. He continues to leverage his deep industry expertise and innovative mindset to optimize the customer experience, improve operational efficiency, and propel organizations forward in the rapidly evolving ecommerce landscape.