Professional Summary
Professional Overview
Mark Awiten is an accomplished Digital Marketing Director and Events Head with over two decades of experience in the media and entertainment industry. He possesses a diverse skill set, encompassing digital marketing strategy, content production, and event management. Throughout his career, Mark has demonstrated a proven track record of driving business growth, enhancing brand visibility, and delivering impactful digital campaigns and events.
Experience Summary
Current Role
Mark currently serves as the Digital Marketing Director and Events Head at Yoli, a leading digital marketing agency. In this role, he is responsible for developing and executing comprehensive digital marketing strategies, overseeing the production of engaging content, and managing high-profile events that showcase the agency's expertise. Under his leadership, Yoli has consistently delivered exceptional results for its clients, cementing the agency's reputation as a trusted partner in the industry.
Mark is also the Founder and Head of Creative Content Production (Digital / Mainstream) at Racketship MNL, a creative content production studio. In this capacity, he leads a talented team in crafting innovative digital and mainstream content solutions that captivate audiences and drive measurable impact.
Additionally, Mark is the Founder and Facilitator at Inspire+Nation, a platform dedicated to empowering individuals through inspirational workshops and personal development programs.
Career Progression
Prior to his current roles, Mark held various leadership positions within the media and entertainment industry. He served as the Head of Digital and Accounts at Creative Connection Myanmar, where he spearheaded the digital transformation of the agency's operations and client engagements.
Mark's extensive experience also includes serving as the Director of Digital and Accounts (Consultant) at Creative Connection Myanmar, as well as the Head of Digital TV Channels Operations, Business Unit Head for Kapamilya Box Office (KBO) and Asianovela Channel, and Business Unit Head for CINEMO Philippines and Cinemo Global at ABS-CBN Corporation, one of the leading media companies in the Philippines.
Mark's previous roles also encompassed positions as the Head of Marketing and Operations at Trabahanap.com, a subsidiary of ABS-CBN Corporation, as well as a College Instructor at Colegio de San Juan de Letran. He has also held roles in PR, media, and advertising at AMC Advertising & Marketing Consultants and Riffle.Com Ads, Inc.
Academic Background
Mark holds a Bachelor's degree from Colegio de San Juan de Letran, where he specialized in Management and Marketing.
Areas of Expertise
- Digital marketing strategy and execution
- Content production and storytelling
- Event management and experiential marketing
- Brand building and reputation management
- Leadership and team management
- Stakeholder engagement and client relations
Professional Impact
Throughout his career, Mark has spearheaded numerous successful digital marketing campaigns and high-profile events that have significantly enhanced brand visibility and engagement for his clients. His initiatives have consistently driven measurable results, such as increased website traffic, social media following, and lead generation.
As a seasoned industry expert, Mark has also made valuable contributions through his involvement in industry forums, speaking engagements, and thought leadership initiatives. His dedication to professional development and his ability to inspire and empower others have earned him a reputation as a respected leader in the digital marketing and events industry.
Conclusion
With his comprehensive expertise, strategic mindset, and passion for innovation, Mark Awiten is poised to continue making a significant impact in the digital marketing and events space. As he navigates the evolving landscape, he remains committed to delivering exceptional results for his clients and driving the growth and success of the organizations he serves.
