Mark Bietz
Chief Marketing Officer
Professional Overview
Mark Bietz is an accomplished marketing executive with over 15 years of experience driving growth and innovation in the e-commerce and higher education sectors. As the Chief Marketing Officer at FUN.com, he oversees all marketing initiatives and strategies to elevate the company's brand presence and drive revenue. With a strong background in digital marketing, product management, and business development, Mark brings a unique blend of technical and creative expertise to his role.
Experience Summary
Current Role
As the Chief Marketing Officer at FUN.com, Mark is responsible for developing and implementing comprehensive marketing strategies to support the company's ambitious growth plans. He leads a talented team of marketing professionals and collaborates cross-functionally to optimize digital channels, enhance the customer experience, and drive brand awareness. Under his leadership, FUN.com has achieved significant increases in website traffic, conversion rates, and revenue.
Career Progression
Prior to his current role, Mark held various marketing and product management positions at FUN.com, where he was instrumental in expanding the company's online presence and diversifying its product offerings. He also brings experience from his time at Rasmussen College, where he managed the institution's digital marketing initiatives and contributed to its overall enrollment growth. Additionally, Mark co-founded and served as the president of Full Swing Solutions, a successful digital agency, further demonstrating his entrepreneurial spirit and strategic mindset.
Academic Background
Mark holds a Bachelor of Science in Business Administration from Minnesota State University, Mankato, where he graduated with distinction.
Areas of Expertise
- Digital marketing strategy and execution
- Brand development and positioning
- E-commerce optimization and customer experience
- Product management and innovation
- Cross-functional team leadership and collaboration
Professional Impact
Throughout his career, Mark has spearheaded numerous successful initiatives that have driven significant business impact. At FUN.com, he led the implementation of a personalized email marketing program that resulted in a 25% increase in customer engagement and a 15% lift in revenue. He has also played a key role in the development and launch of several new product lines, which have contributed to the company's diversification and revenue growth.
Mark's industry expertise and thought leadership have been recognized through his advisory roles with the North American Performance Advertising Council at Google and the College of Business at Minnesota State University, Mankato. In these positions, he provides strategic guidance and insights to help advance the marketing profession and support the next generation of business leaders.
Conclusion
With his proven track record of success, strong technical and creative capabilities, and a deep understanding of the e-commerce and higher education landscapes, Mark Bietz is well-positioned to continue driving growth and innovation as the Chief Marketing Officer at FUN.com. His versatile skillset, collaborative approach, and unwavering commitment to excellence make him a valuable asset to his organization and the broader industry.
