Mark Collingwood, Provenir
Position: Vice President and Regional Leader of UK, Ireland, and the Nordics at Provenir.
Professional Summary:
Mark Collingwood is a seasoned sales and business leader with over 25 years of experience in analytics, lifecycle decisioning, and business consulting. His career spans various sectors including financial services, retail, automotive, and telecoms. Collingwood is recognized for his expertise in delivering software and SaaS-based solutions, leading pursuit teams, and building deep client relationships.
Career Highlights:
- Provenir (since December 2023): Appointed as Vice President and Regional Leader of UK, Ireland, and the Nordics. In this role, Collingwood is responsible for expanding Provenir’s customer base and driving business transformation through advanced decisioning technology and AI.
- FICO: Formerly served as Vice President and Managing Director for the decisioning business across EMEA, where he guided strategic growth and led significant regional expansions.
- Experian: Held senior leadership positions, contributing to the development and execution of strategic initiatives across multiple sectors.
Key Achievements and Responsibilities at Provenir:
- Leadership: Directs the growth efforts in the UK, Ireland, and the Nordics, aiming to solidify Provenir's market position as a leader in decisioning technology.
- Strategic Growth: Tasked with increasing the company’s footprint by leveraging his deep understanding of analytics and business consulting.
- Innovation: Actively involved in developing and promoting Provenir's innovative AI-powered risk decisioning solutions to enhance customer decision-making processes.
Professional Skills:
- Deep expertise in analytics and decisioning technologies, particularly in AI applications.
- Proven experience in sales leadership and business development within the EMEA region.
- Strong capability in building and leading successful sales teams.
- Significant background in software and SaaS solutions for major financial institutions.
- Solid understanding of business transformation and how to drive it through advanced technologies.
Recent Appointments and Statements:
- Frode Berg, Managing Director at Provenir EMEA: Praised Collingwood’s leadership, highlighting his analytic acumen and commercial leadership skills.
- Mark Collingwood: Expressed his excitement about joining Provenir at a pivotal time and emphasized his commitment to helping fintechs and financial services providers improve their operational efficiency through Provenir's advanced solutions.
Insights for Sales Engagement:
- Capitalizing on Growth: The strategic focus on expanding Provenir’s customer base across the UK, Ireland, and the Nordics makes Mark Collingwood an influential figure in the region. Tailoring solutions that align with his goals for market expansion and customer transformation can resonate well.
- Technology and Innovation: Given Collingwood’s background in analytics and decisioning, introducing advanced, innovative technologies that complement AI-powered decision-making could be particularly compelling.
- Building Relationships: With a strong history of forming deep client relationships, personalized approaches in the sales strategy that emphasize long-term collaboration and mutual growth could be effective.
Collingwood’s extensive experience and recent leadership role at Provenir make him a key target for discussions around analytics, AI-driven decision solutions, and regional market expansion strategies.
