Professional Summary

Professional Overview

Mark Diorio is an experienced performance marketing and growth strategy professional, currently serving as the Director of Performance Marketing - Contract at Rumpl. With a strong background in digital marketing, customer acquisition, and growth optimization, he brings a proven track record of driving impactful results for both B2B and B2C organizations.

Experience Summary

Current Role

As the Director of Performance Marketing - Contract at Rumpl, Mark is responsible for leading the company's performance marketing initiatives, including paid media strategy, campaign management, and data analysis. He collaborates closely with cross-functional teams to develop and execute targeted marketing campaigns that drive customer acquisition, engagement, and revenue growth. Under his guidance, Rumpl has achieved significant improvements in key performance metrics, positioning the brand for continued success in the competitive outdoor and lifestyle products industry.

Career Progression

Prior to his current role, Mark held various growth marketing leadership positions, including Director of Growth Marketing at The Gleamery, Sr Growth Marketing Manager at Hedley & Bennett, and Growth Strategist - Team Lead at Common Thread Collective. In these roles, he consistently demonstrated his ability to develop and implement effective digital marketing strategies, optimize customer acquisition channels, and drive measurable business impact. Earlier in his career, Mark gained valuable experience in digital media and search marketing at agencies such as LaneTerralever and Riester.

Academic Background

Mark holds a Bachelor of Arts degree in Marketing from Arizona State University, where he graduated with distinction and was recognized for his academic achievements.

Areas of Expertise

• Performance marketing strategy and execution

• Paid media optimization (search, social, display, programmatic)

• Customer acquisition and retention

• Growth marketing program development and implementation

• Data-driven decision making and analytics

• Cross-functional collaboration and team leadership

Professional Impact

Throughout his career, Mark has played a pivotal role in driving growth and performance for a diverse range of clients and organizations. His proven ability to identify and capitalize on emerging marketing trends, coupled with his data-driven approach, has enabled him to consistently deliver impactful results. Mark's industry contributions and thought leadership have been recognized by his peers, and he is known for his ability to inspire and motivate teams to achieve exceptional outcomes.

Conclusion

With his extensive experience, strategic mindset, and a passion for driving measurable business impact, Mark Diorio is poised to continue making significant contributions to the performance marketing and growth strategy landscape. As he progresses in his career, he remains committed to leveraging his expertise to help organizations navigate the evolving digital marketing landscape and achieve their ambitious growth objectives.