Professional Overview
Mark Ferguson is a versatile communications and marketing professional with extensive experience in the water and environmental sectors. He currently serves as a consultant at the Centre for Affordable Water and Sanitation Technology (CAWST), leveraging his expertise in digital media, stakeholder engagement, and strategic communications to drive sustainable water solutions.
Experience Summary
Current Role
At CAWST, Mark is responsible for developing and implementing impactful communication strategies to support the organization's work in capacity building and knowledge sharing within the global water, sanitation, and hygiene (WASH) community. He plays a key role in raising awareness of CAWST's initiatives, engaging stakeholders, and fostering collaboration across diverse projects and partnerships.
Career Progression
Prior to his current role, Mark held various communications and leadership positions within the water resources and sustainability sectors. He served as the Director of Communications at the Global Institute for Water Security (GIWS), where he led the development and execution of the institute's communication and outreach strategy. Additionally, he has worked as a consultant for organizations such as Pamir Energy Company and the Aga Khan Foundation Tajikistan, contributing his expertise in digital media, marketing, and stakeholder engagement.
Academic Background
Mark holds a Bachelor's degree from the University of Saskatchewan, where he specialized in Communications and Digital Media. His academic achievements include contributing to the university's award-winning student newspaper and participating in various communication and leadership programs.
Areas of Expertise
- Strategic communications and marketing
- Digital media and content creation
- Stakeholder engagement and outreach
- Water resources management and sustainability
- Project coordination and team leadership
Professional Impact
Throughout his career, Mark has played a pivotal role in driving impactful communication initiatives and raising awareness of critical water-related issues. At GIWS, he led the development of a comprehensive digital media strategy that resulted in a significant increase in the institute's online presence and stakeholder engagement. As a consultant, he has delivered successful campaigns and projects that have enhanced the visibility and impact of organizations focused on sustainable water solutions.
Conclusion
With his demonstrated expertise in communications, marketing, and water resources management, Mark is well-positioned to continue making valuable contributions to the water and environmental sectors. His versatile skillset and commitment to sustainable development make him a valuable asset in driving positive change and addressing global water challenges.
