Mark Fidelman
Chief Marketing Officer (CMO) | Chief Revenue and Marketing Officer (CRO/CMO) | Fractional CMO/CRO
Los Angeles, California, United States
Professional Overview
Mark Fidelman is an accomplished marketing and revenue executive with over 20 years of experience driving growth and transformation for both startups and established companies. As the Chief Marketing Officer (CMO) and Chief Revenue and Marketing Officer (CRO/CMO) at Smartblocks, he is responsible for leading all marketing, sales, and revenue-generating initiatives. Additionally, he serves as the Executive Director at Kids Matter and provides fractional CMO/CRO services to Fanatics Media. Fidelman's expertise spans digital marketing, demand generation, branding, and strategic go-to-market planning across various industries.
Experience Summary
Current Roles
Chief Marketing Officer (CMO) and Chief Revenue and Marketing Officer (CRO/CMO), Smartblocks (2021-Present)
- Oversee all marketing, sales, and revenue-generating functions to drive business growth and increase market share
- Spearhead the development and execution of comprehensive marketing and sales strategies, including brand positioning, digital campaigns, and lead generation programs
- Collaborate cross-functionally to optimize the customer experience and drive revenue through innovative solutions
Executive Director, Kids Matter (2020-Present)
- Provide strategic leadership and operational oversight for this non-profit organization dedicated to empowering underprivileged children
- Develop and implement marketing initiatives to increase brand awareness, donor engagement, and community outreach
Fractional CMO/CRO, Fanatics Media (2012-Present)
- Serve as a strategic marketing and revenue consultant, advising the leadership team on data-driven growth strategies
- Deliver hands-on support in areas such as digital marketing, lead generation, and customer acquisition
Career Progression
Prior to his current roles, Fidelman held several senior marketing and sales positions, including:
- Chief Marketing Officer, LeadPoint, Inc. (2017-2018)
- Forbes Columnist and Contributor, Forbes.com (2012-2016)
- Vice President of Sales and Marketing, harmon.ie (2011-2012)
- Executive Vice President of Sales, MindTouch, Inc. (2009-2011)
- Executive Vice President of Sales, Axon (2008-2009)
- Vice President of Sales and Marketing, The Wire Group (2006-2008)
- Principal Consultant, A.T. Kearney (2000-2006)
Academic Background
Fidelman holds a Bachelor of Arts degree in Economics from the University of California, Los Angeles (UCLA).
Areas of Expertise
- Digital marketing and demand generation
- Branding and strategic positioning
- Go-to-market strategy and execution
- Cross-functional leadership and team management
- Revenue growth and optimization
- Non-profit management and community engagement
Professional Impact
- Drove significant revenue growth and market share expansion for several technology startups and established companies
- Launched award-winning digital marketing campaigns that consistently exceeded key performance indicators (KPIs)
- Optimized sales processes and implemented CRM systems to improve lead conversion and customer retention
- Served as a thought leader in the marketing and sales industry, contributing to Forbes.com and speaking at industry events
Conclusion
With his extensive experience, strategic mindset, and proven track record of driving growth, Mark Fidelman is a valuable asset to any organization seeking to accelerate its marketing and revenue-generating capabilities. His versatile skillset and collaborative leadership style make him an effective partner in developing and executing transformative business strategies.
