Mark Garijanian
VP of Marketing
Professional Overview
Mark Garijanian is an accomplished marketing executive with over 15 years of experience driving strategic growth and brand development across the distribution and sales industries. As the VP of Marketing at 21st Century Distributing, he leverages his deep expertise in marketing strategy, digital transformation, and data-driven decision-making to elevate the company's market presence and drive measurable business results.
Experience Summary
Current Role
In his current role as VP of Marketing at 21st Century Distributing, Mark is responsible for developing and executing comprehensive marketing strategies that align with the company's overarching business objectives. He oversees a talented team of marketing professionals and collaborates closely with cross-functional leaders to enhance brand awareness, strengthen customer engagement, and optimize marketing ROI. Under Mark's leadership, 21st Century Distributing has experienced a significant increase in digital channel performance, leading to a 23% year-over-year growth in website traffic and a 19% improvement in lead conversion rates.
Career Progression
Prior to joining 21st Century Distributing, Mark served as the Marketing Director at Next Level Distribution, where he was instrumental in modernizing the company's marketing infrastructure and driving a 27% year-over-year increase in revenue through innovative digital campaigns and strategic partnerships. Before that, he held various sales and marketing roles at Phoenix Marketing Group, where he demonstrated his ability to create and implement effective go-to-market strategies, resulting in a 15% improvement in sales pipeline generation. Mark's early career experience includes a successful tenure as a Branch Manager at Electronics Source, where he honed his leadership skills and developed a deep understanding of the distribution industry.
Academic Background
Mark holds a Bachelor of Business Administration degree from the University of Georgia, with a concentration in Marketing. During his time at the university, he was recognized for his academic excellence, earning a spot on the Dean's List and serving as the President of the campus Marketing Club.
Areas of Expertise
- Strategic marketing planning and execution
- Digital marketing and e-commerce optimization
- Data analytics and performance measurement
- Cross-functional collaboration and team leadership
- Sales enablement and channel partner management
Professional Impact
Throughout his career, Mark has demonstrated a proven track record of driving impactful marketing initiatives that contribute to the overall success of the organizations he has served. His ability to align marketing strategies with business goals, combine data-driven insights with creative thinking, and foster strong cross-functional partnerships have been instrumental in delivering tangible results. Mark's innovative approach and commitment to continuous improvement have positioned him as a respected leader in the distribution and sales marketing landscape.
Conclusion
With his extensive experience, strategic mindset, and demonstrated success in driving growth, Mark Garijanian is well-equipped to excel in his role as VP of Marketing at 21st Century Distributing. His passion for leveraging marketing as a strategic lever for business transformation, coupled with his strong leadership skills and collaborative nature, make him a valuable asset to the organization. Mark is poised to continue making significant contributions to the industry and to the continued success of 21st Century Distributing.
