Professional Summary
Professional Overview
Mark Horton is an experienced Marketing Director with a proven track record of driving strategic marketing initiatives and brand growth across various industries. With over 15 years of diverse marketing and product management experience, he is adept at developing and executing effective marketing strategies that align with business objectives and deliver measurable results.
Experience Summary
Current Role
As the Marketing Director at Seybert's Billiard Supply, Mark is responsible for overseeing all marketing operations, including brand management, digital marketing, content creation, and strategic partnerships. He has been instrumental in revitalizing the company's brand presence, expanding its digital footprint, and implementing innovative marketing campaigns that have contributed to significant revenue growth.
Career Progression
Prior to his current role, Mark held various marketing and product management positions at reputable organizations such as Knight Watch Inc., Whirlpool Corporation, National Nail Corp., and Odl, Inc. Throughout his career, he has demonstrated a strong ability to analyze market trends, develop effective branding strategies, and launch successful product campaigns. His diverse experience has equipped him with a well-rounded understanding of the marketing landscape and the ability to drive cross-functional collaboration.
Academic Background
Mark holds a BA in Management from Middlesex University, where he developed a solid foundation in business principles and strategic decision-making.
Areas of Expertise
- Brand management and strategy
- Digital marketing and social media
- Product marketing and positioning
- Campaign development and execution
- Market research and data analysis
- Cross-functional team leadership
- Stakeholder management and client relations
Professional Impact
During his tenure at Knight Watch Inc., Mark spearheaded the rebranding initiative that resulted in a 25% increase in brand awareness and a 15% uplift in customer engagement. At Whirlpool Corporation, he played a key role in the launch of a new line of energy-efficient appliances, which contributed to a 12% rise in market share within the first year.
Conclusion
With his extensive marketing expertise, strategic mindset, and proven track record of success, Mark Horton is poised to continue driving impactful marketing initiatives that unlock growth and enhance brand reputation in his current role at Seybert's Billiard Supply and beyond.
