_Former Head of Performance Marketing, Baker Ross Ltd_
Contact & Position Overview
- Name: _Mark King MCIM_ (sometimes referenced as Mark McIm in certain indexed sources)
- Company: _Baker Ross Ltd_, Harlow, United Kingdom
- Last Position: Head of Performance Marketing
- LinkedIn: [linkedin.com/in/mark-king-marketing](http://www.linkedin.com/in/mark-king-marketing)
- Email (as listed in official affiliate/partner documentation): _mark.king@bakerross.co.uk_
- Location: Harlow, England, UK
Professional Background and Key Responsibilities
Mark King served as Head of Performance Marketing for _Baker Ross Ltd_, a leading UK-based e-commerce retailer specializing in arts, crafts, and educational supplies. During his tenure, he:
- Led a team of 7 digital marketing executives focused on driving both _UK and International growth_ via digital acquisition.
- Oversaw the management and optimization of performance marketing channels, including direct responsibility for paid search (Google Ads), affiliate networks, and overall digital campaign strategy.
- Implemented data-driven strategies with an emphasis on maximizing ROI and scaling profits, particularly within a complex e-commerce environment.
- Significant international remit: Efforts targeted both domestic and international market expansion for the Baker Ross digital channel portfolio.
His LinkedIn profile describes him as a _results-driven digital marketeer_, specializing in growth through analytics-focused digital acquisition.
Note: On April 23, 2025, Mark King publicly confirmed the end of his role as Head of Performance Marketing at Baker Ross due to organizational redundancy.
Digital Strategy & Public Activity
- Platform Leadership: Regularly shared strategic digital marketing updates and analysis, including public recaps of Google Ads End-of-Year performance (January 2025).
- Affiliate Program Integration: Served as primary contact for _Baker Ross Affiliate Programmes_ (Awin UK #1902, IE #6154), indicating cross-channel partnership management experience.
- Reputation Management: Managed and resolved brand representation issues on Google Business platforms.
Organizational Performance & Context
- Company: _Baker Ross Ltd and Yellow Moon UK_ (closely associated entities)
- Competitors: Noted competitors include DOMU Brands and Gymshark (source: Growjo).
- Market Approach: The organization adopts an e-commerce-first approach, focusing on digital acquisition channels to reach educators, parents, and craft enthusiasts across the UK and internationally.
- Affiliate & Influencer Marketing: Baker Ross maintains strong affiliate networks, reflected by dedicated personnel for management and communication within these programs.
Education & Credentials
- MCIM: Mark is a recipient of the Chartered Institute of Marketing (CIM), Member (MCIM) credential, signifying advanced professional development in digital and direct marketing disciplines.
- Professional Strengths: Experience in maximizing marketing ROI and scaling digital acquisition.
Actionable Insights
The profile indicates significant _leadership in paid digital marketing, international e-commerce strategy, affiliate program growth, and performance analytics_. Demonstrated focus on scalable, ROI-centric digital acquisition, with hands-on channel management and team leadership. His departure from Baker Ross is recent, implying potential openness to new strategy consultancy or partnerships.
For contacts seeking to engage with Baker Ross in a marketing or partnership capacity, Mark King's digital strategy priorities—and the company’s strong orientation toward affiliate and performance marketing—suggest a data-driven, growth-focused approach to vendor collaboration and marketing innovation. Mark's expertise positions him as a highly effective decision-maker for performance marketing solutions and high-volume digital campaign initiatives.
