Mark McMaster

VP, Performance Marketing Solutions

Professional Overview
Mark McMaster is an accomplished marketing leader with extensive experience in performance marketing, brand partnerships, and go-to-market strategy. As the VP of Performance Marketing Solutions at Nift, he oversees the development and execution of innovative marketing solutions that drive measurable results for clients. With a deep understanding of the digital landscape and a proven track record of success, Mark is a trusted advisor to companies across various industries.

Experience Summary

Current Role
As the VP of Performance Marketing Solutions at Nift, Mark is responsible for leading a team of marketing experts to develop and implement highly effective performance-driven campaigns. He collaborates closely with clients to understand their unique marketing objectives and devise tailored solutions that leverage data-driven insights and cutting-edge technologies. Under Mark's leadership, Nift has consistently delivered exceptional results, helping its clients achieve their growth goals.

Career Progression
Prior to his current role, Mark held several senior-level positions at leading technology companies, including Snap Inc. and Google. As the Chief Revenue Officer (CRO) at Takes, he spearheaded the company's go-to-market strategy and partnership initiatives, driving significant revenue growth. Earlier in his career, Mark served as the Head of eCommerce and Advertising Solutions at Snap Inc., where he played a pivotal role in expanding the company's reach and strengthening its partnerships with businesses of all sizes.

Academic Background
Mark holds a Bachelor's degree in Journalism and Integrated Communications from Northwestern University, where he also served as the Editor-in-Chief of the Journal of Integrated Communications.

Areas of Expertise

• Performance marketing strategy and execution

• Digital advertising and campaign optimization

• Brand partnership development and management

• Data-driven decision making and analytics

• Cross-functional collaboration and team leadership

Professional Impact
Throughout his career, Mark has consistently delivered exceptional results for his clients and employers. At Snap Inc., he spearheaded the company's eCommerce and advertising solutions, driving significant revenue growth and expanding the platform's reach. As the CRO at Takes, he played a crucial role in the company's go-to-market strategy, forging strategic partnerships that fueled its expansion. At Nift, Mark's innovative approach to performance marketing has enabled the company to achieve remarkable success, solidifying its position as a leading provider of marketing solutions.

Conclusion
With his extensive experience, strategic vision, and proven track record of success, Mark McMaster is a highly respected marketing leader who is poised to continue driving Nift's growth and elevating the performance marketing industry as a whole.