Executive Leadership and Role at Aligned
Mark Mirra is the Co-Founder and Chief Executive Officer of Aligned, a company focused on revolutionizing negotiation practices through collaborative and strategic approaches. His leadership is central to Aligned’s vision of changing how the world negotiates, emphasizing negotiation as a structured, transparent, and mutually beneficial process rather than traditional adversarial tactics.
Professional Experience and Career Background
Prior to founding Aligned, Mark held the position of Sales Director at Perfection Detection, where he gained considerable experience in sales management and client engagement. This background underpins his expertise in negotiation within corporate and sales environments. His current role encompasses both executive leadership and active involvement in negotiation strategy and development.
Educational Background
Mark Mirra holds a Bachelor of Arts degree in Communication from the University of Maryland, College Park. This formal education complements his practical expertise in negotiation, communication, and strategy development.
Key Areas of Expertise
- Negotiation Strategy & Training: Mark has over a decade of experience delivering negotiation consulting and training that goes beyond price bargaining, focusing on collaborative negotiation tactics which prioritize relationship-building and value creation.
- Communication: He is noted for his ability to simplify complex negotiation methodologies into accessible frameworks, such as his widely recognized structured four-phase negotiation approach: preparation, communication, proposing, and agreement.
- Conflict Resolution and High-Stakes Conversations: His expertise extends to navigating complex communication challenges in high-pressure conversations with clarity and confidence.
- Psychology and Mental Fitness in Negotiations: Recent discussions and media appearances highlight his focus on the psychological aspects of negotiation, advocating for mental fitness and empathy as critical components of successful outcomes.
Thought Leadership and Public Engagement
Mark Mirra actively contributes content and thought leadership through articles, podcasts, and video interviews. Notable recent appearances include:
- Empathy at the Table podcast, where he shares insights on negotiation in a new era.
- Multiple interviews and podcasts such as “Negotiate Anything” and “The Wantrepreneur to Entrepreneur Podcast” that explore negotiation strategy and commonly misunderstood aspects of negotiation in professional contexts.
- Regular contributions and leadership announcements on LinkedIn, including launching programs like Aligned’s Negotiator in Residence initiative.
Company Overview – Aligned
Aligned is a professional training and development organization with a specific focus on negotiation strategy tailored for contemporary business environments. The company is co-founded by Mark Mirra (CEO) alongside Lee Rozins (Co-Founder and Chief Revenue Officer), Tom Hilgeman (Partner), and Nic Mirra (Vice President of Brand and Client Strategy). Aligned articulates a mission to flip the conventional negotiation script by advocating for transparency, collaboration, and mutual value creation in negotiations.
Actionable Insights
Mark Mirra’s combined experience in sales leadership, formal communications education, and extensive negotiation expertise positions him as a strategic leader who understands both the tactical and psychological dimensions of negotiation. His approach favors long-term relationship management and aligns well with organizations seeking to enhance negotiation outcomes through educational and consulting services. Engagements with Mark or Aligned would benefit from highlighting collaborative negotiation frameworks, mental fitness in decision-making, and communication clarity—areas where he holds unique insights and demonstrated authority.
LinkedIn Profile: [https://www.linkedin.com/in/markmirra](https://www.linkedin.com/in/markmirra)
Company Website: [https://www.alignednegotiation.com](https://www.alignednegotiation.com)
Recent Media: Numerous podcasts and video interviews from 2023 through 2025 focusing on negotiation psychology, strategy, and communication.
