Professional Overview
Mark Salcido is a seasoned executive with over 30 years of experience in sales, business development, and digital media. As the Senior Vice President of Sales and Business Development at TapOverdrive, he is responsible for driving revenue growth, expanding the company's market share, and leading a team of high-performing sales professionals.
Experience Summary
Current Role
In his current role at TapOverdrive, Mark oversees all sales and business development activities, including strategic partnerships, account management, and new business acquisition. Under his leadership, the sales team has consistently exceeded revenue targets, and the company has expanded its footprint in the digital advertising industry. Mark's deep understanding of the media landscape and his ability to identify and capitalize on emerging trends have been instrumental in TapOverdrive's continued success.
Career Progression
Prior to joining TapOverdrive, Mark held senior sales and leadership roles at several prominent digital media companies, including Digital Air Strike, Target Media Partners, CBS Local Digital Media, and Citysearch. Throughout his career, he has demonstrated a strong track record of driving revenue growth, building high-performing teams, and forging strategic partnerships that have propelled his employers' growth and market positioning.
Academic Background
Mark holds a Bachelor's degree in Business Administration from the University of California, Los Angeles (UCLA), where he graduated with honors.
Areas of Expertise
- Digital media and advertising
- Sales strategy and execution
- Business development and partnership management
- Team building and leadership
- Identifying and capitalizing on market trends
Professional Impact
During his tenure at Digital Air Strike, Mark led the development and implementation of a comprehensive media solutions strategy that resulted in a 25% increase in revenue over a two-year period. At Target Media Partners, he spearheaded the expansion of the company's digital sales capabilities, which contributed to a 30% year-over-year growth in the digital segment.
Conclusion
With his extensive experience, proven track record of success, and deep industry expertise, Mark Salcido is well-positioned to continue driving TapOverdrive's growth and solidifying its position as a leading player in the digital advertising space. His strategic vision, sales acumen, and ability to build high-performing teams make him a valuable asset to the organization.
