Mark Stiving - Pricing Strategist and Thought Leader
Professional Overview
Mark Stiving is a seasoned pricing expert, speaker, and author, known for his ability to help businesses optimize their pricing strategies and drive sustainable growth. As the Founder of Impact Pricing LLC, he leverages his deep industry knowledge and analytical expertise to empower organizations across diverse sectors to enhance their pricing practices and unlock greater profitability.
Experience Summary
Current Role
As the Founder of Impact Pricing LLC, Mark is responsible for providing strategic pricing advisory services, delivering engaging keynote presentations, and authoring insightful publications on pricing best practices. He works closely with clients to analyze their pricing models, identify areas for improvement, and implement tailored solutions that maximize their competitive positioning and revenue generation.
Career Progression
Mark has a rich background in the pricing and marketing domains, having held various leadership roles throughout his career. He previously served as the Director of Pricing at Maxim Integrated and the Pricing Expert and Member of Technical Staff at National Semiconductor. Additionally, he has experience as an entrepreneur, having founded Destiny Networks, Inc. and served as its CEO. Mark's academic background includes a role as an Assistant Professor of Marketing at Ohio State University, where he honed his teaching and research skills in pricing and marketing strategies.
Academic Background
Mark holds a Ph.D. in Marketing from the University of California, Berkeley, where he specialized in pricing and consumer behavior. His extensive academic achievements and research contributions have solidified his reputation as a thought leader in the pricing discipline.
Areas of Expertise
- Pricing strategy development and implementation
- Pricing model optimization and enhancement
- Demand analysis and forecasting
- Negotiation and value-based pricing
- Pricing research and data-driven decision-making
- Pricing training and education for sales and marketing teams
Professional Impact
Throughout his career, Mark has made significant contributions to the pricing industry. He has been recognized as a Forbes Business Development Council member and an Opinion Columnist for CEOWORLD magazine, sharing his insights and expertise with a wide audience. Additionally, he has served as the President of the National Speakers Association - Las Vegas Chapter, demonstrating his leadership and commitment to the professional speaking community.
Conclusion
With over three decades of experience in pricing, marketing, and entrepreneurship, Mark Stiving is a respected authority in the field of pricing strategy. As the Founder of Impact Pricing LLC, he continues to drive innovation and help organizations achieve sustainable growth through effective pricing practices. His multifaceted expertise, combined with his passion for empowering businesses, positions him as a valuable partner for organizations seeking to optimize their pricing and enhance their competitiveness in the market.
