Professional Summary

Professional Overview

Mark Traphagen is an experienced marketing and strategy executive with a strong background in digital marketing, content creation, and product marketing. As the Vice President of Product Marketing & Training at seoClarity, he is responsible for developing and executing integrated marketing strategies that drive product adoption and customer success.

Experience Summary

Current Role

In his current role at seoClarity, Mark is responsible for leading the company's product marketing and training initiatives. He oversees the development and delivery of product messaging, content, and training programs to ensure customers effectively leverage seoClarity's suite of SEO and content optimization tools. Under his leadership, the product marketing team has played a crucial role in driving product awareness, adoption, and customer satisfaction.

Career Progression

Prior to joining seoClarity, Mark held several senior marketing and strategy roles at leading digital agencies and consulting firms. As the VP of Content Strategy at Aimclear®, he was responsible for developing and implementing content-driven marketing strategies for the agency's clients. Before that, he served as the Content Strategy Director at Perficient Digital, where he led content marketing initiatives that helped clients achieve their digital marketing objectives.

Mark's earlier career experience includes serving as the Senior Director of Brand Evangelism and Senior Director of Marketing at Stone Temple Consulting, where he was instrumental in building the company's thought leadership and expanding its client base. He also held positions as the Director of Digital Outreach and Internet Marketing Manager at Virante, Inc., where he gained valuable experience in search engine optimization, social media marketing, and online reputation management.

Academic Background

Mark holds a Bachelor of Arts degree in English from Liberty University, where he graduated with honors.

Areas of Expertise

• Product marketing and positioning

• Content strategy and creation

• Search engine optimization (SEO)

• Social media marketing

• Digital marketing strategy

• Client relationship management

• Team leadership and mentorship

Professional Impact

Throughout his career, Mark has been recognized as a thought leader in the digital marketing industry. He has authored numerous articles and blog posts on topics ranging from content marketing to SEO best practices, and has been a frequent speaker at industry conferences and events. His insights and expertise have helped clients and industry peers alike to navigate the evolving digital landscape and achieve their marketing goals.

Conclusion

With over two decades of experience in the digital marketing and strategy fields, Mark Traphagen is a seasoned professional with a proven track record of driving business growth and customer success. In his current role at seoClarity, he continues to leverage his deep industry knowledge and strategic acumen to deliver innovative marketing solutions that help the company and its clients thrive in a competitive market.