Mark Yardley

Senior VP of Global Sales | Building the Darn Tough, Wide Open, and Cabot and Sons Omnichannel Brands

Stowe, VT, United States

Professional Overview
Mark Yardley is a seasoned sales and marketing executive with extensive experience in the outdoor and apparel industries. He currently serves as the Senior Vice President of Global Sales, responsible for building the omnichannel presence of renowned brands such as Darn Tough, Wide Open, and Cabot and Sons.

Experience Summary

Current Role
In his current position, Mark oversees the global sales strategy and execution for Darn Tough Vermont®, a leading manufacturer of high-quality outdoor and lifestyle socks. He is tasked with driving the company's omnichannel growth, expanding its reach across both brick-and-mortar and digital sales channels.

Career Progression
Prior to his current role, Mark held several leadership positions within the industry, including Vice President of Global Omni Channel at Darn Tough Vermont® and Senior Vice President Global Sales at Cabot Hosiery Mills. He has also served on the Board of Directors for the Vermont Outdoor Business Alliance and Healthy Living Market and Café, demonstrating his commitment to the outdoor and local business communities.

Earlier in his career, Mark held sales and account management roles at renowned brands such as W.L. Gore & Associates, where he led the North American sales efforts for the GORE BIKE WEAR® and GORE RUNNING WEAR® product lines, as well as the global GORE-TEX® and WINDSTOPPER® brands.

Academic Background
Mark holds a Master of Business Administration degree from Loyola University Maryland and a Bachelor of Science degree from the University of Maryland - College Park.

Areas of Expertise

• Omnichannel sales and marketing strategy

• Global sales leadership and team management

• Brand building and growth in the outdoor and apparel industries

• Collaborative partnerships and B2B account management

• Driving innovative product development and go-to-market initiatives

Professional Impact
Throughout his career, Mark has played a pivotal role in driving the growth and success of leading outdoor and lifestyle brands. He has spearheaded the expansion of Darn Tough Vermont®'s omnichannel presence, fostering strong relationships with both retail partners and end consumers. His industry expertise and strategic leadership have contributed to the continued success and expansion of the Darn Tough, Wide Open, and Cabot and Sons brands.

Conclusion
With his extensive industry experience, proven track record of success, and collaborative leadership style, Mark Yardley is poised to continue driving the global growth and market dominance of the brands he represents. His focus on building omnichannel sales strategies and fostering strong partnerships positions him as a valuable asset in the dynamic outdoor and apparel industries.