MZ

Mark Zohar

Professional Summary



Professional Overview


Mark Zohar is the President and Chief Executive Officer of Viafoura, a leading provider of engagement and moderation solutions for online communities. With extensive expertise in product strategy, innovation, and business transformation, Mark is driving Viafoura's growth and establishing the company as a prominent player in the digital media and technology industry.

Experience Summary



Current Role


As President and CEO of Viafoura, Mark is responsible for setting the strategic vision, leading the executive team, and driving the company's overall business performance. Since joining Viafoura in 2020 as President and Chief Operating Officer, he has been instrumental in streamlining operations, enhancing product offerings, and expanding the company's market presence. Under his leadership, Viafoura has strengthened its position as a trusted partner for publishers, broadcasters, and digital platforms seeking to foster engaged online communities.

Career Progression


Prior to Viafoura, Mark held senior roles at various technology companies. As the Executive in Residence at Intercap Inc., he provided strategic advisory services to growth-stage businesses. As the Chief Product & Strategy Officer at ScribbleLive, he spearheaded the development and implementation of innovative content engagement solutions. Earlier in his career, Mark co-founded and served as the CEO of TrendSpottr, a social media analytics startup, and founded SceneCaster, a pioneering social media platform for the entertainment industry.

Academic Background


Mark holds a Bachelor of Applied Science in Computer Engineering from the University of Waterloo, where he graduated with distinction.

Areas of Expertise


  • Digital product strategy and innovation

  • Online community engagement and moderation

  • Business transformation and growth acceleration

  • Entrepreneurship and startup leadership

  • Data-driven decision making and analytics


Professional Impact


Under Mark's leadership, Viafoura has achieved significant milestones, including:
  • Expanded the company's customer base by 30% and increased annual recurring revenue by 25% in the past two years

  • Launched groundbreaking AI-powered moderation and engagement features that have been adopted by leading media and entertainment brands

  • Spearheaded the integration of Viafoura's platform with major content management systems, increasing the company's market reach and impact

  • Fostered a culture of continuous improvement, innovation, and employee development at Viafoura


Conclusion


With his proven track record of driving business growth, product innovation, and digital transformation, Mark Zohar is well-positioned to lead Viafoura's strategic direction and cement the company's status as a premier provider of engagement and moderation solutions in the digital media landscape.