Markus Breglec

Chief Marketing and Innovation Officer

Professional Overview
Markus Breglec is an accomplished marketing executive with extensive experience in the sports and technology industries. As the Chief Marketing and Innovation Officer at Bayer 04 Leverkusen, he is responsible for driving the club's marketing strategy, brand development, and innovation initiatives to enhance fan engagement and commercial success.

Experience Summary

Current Role
Markus currently serves as the Chief Marketing and Innovation Officer at Bayer 04 Leverkusen, a leading Bundesliga football club, since October 2022. In this role, he is spearheading the club's efforts to strengthen its brand, expand its global reach, and leverage innovative marketing approaches to engage with its passionate fan base. Markus is responsible for overseeing all marketing, media, and sponsorship activities, as well as leading the development and implementation of new digital and technology-driven initiatives to enhance the overall fan experience.

Career Progression
Prior to joining Bayer 04 Leverkusen, Markus held several senior marketing roles in the sports and technology sectors. He served as the Chief Marketing Officer at AS Monaco, where he played a key role in enhancing the club's brand presence and commercial partnerships. Before that, he was the Senior Vice President of Marketing and Media at Liverpool Football Club, where he successfully implemented strategies to increase fan engagement and drive revenue growth. Earlier in his career, Markus held various marketing and sponsorship roles at HTC and Sony, where he demonstrated his ability to develop and execute global marketing campaigns that delivered measurable results.

Academic Background
Markus holds a Master's degree in Business Administration from the University of Cologne, where he specialized in marketing and brand management. He has also completed executive education programs in digital transformation and innovation at leading business schools.

Areas of Expertise

• Sports marketing and fan engagement

• Brand development and strategic positioning

• Digital marketing and technology-driven initiatives

• Sponsorship and partnership management

• Global marketing strategy and execution

• Cross-functional team leadership and collaboration

Professional Impact
Throughout his career, Markus has consistently delivered innovative marketing solutions that have driven significant revenue growth and increased fan engagement. At AS Monaco, he spearheaded the development of a new digital platform that enhanced the club's online presence and interactivity, leading to a 30% increase in social media following. At Liverpool FC, he played a crucial role in securing several high-profile sponsorship deals that contributed to the club's commercial success.

Conclusion
Markus Breglec is a seasoned marketing executive with a proven track record of driving innovation and growth in the sports and technology industries. His deep understanding of fan engagement, brand building, and digital transformation positions him as a valuable asset to Bayer 04 Leverkusen as they seek to enhance their global footprint and commercial success.