Marlena Fitts, VP of Business Development
Professional Overview
Marlena Fitts is an accomplished business development executive with over 20 years of experience driving growth and innovation in the financial services industry. As the Vice President of Business Development at Charles River Development, she leverages her deep expertise in product marketing, client relationships, and strategic partnerships to expand the company's client base and market reach.
Experience Summary
Current Role
As the VP of Business Development at Charles River Development, Marlena is responsible for leading the company's business development initiatives, identifying new market opportunities, and cultivating strategic partnerships. She has been instrumental in securing several high-profile client wins, resulting in a 15% increase in the company's revenue over the past 12 months.
Career Progression
Prior to joining Charles River Development, Marlena held various senior-level positions in product marketing and business development, including roles at Solovis, SimCorp, Milestone Group, and Advent Software. Throughout her career, she has consistently demonstrated her ability to drive revenue growth, improve operational efficiency, and enhance the customer experience.
At Solovis, Marlena served as the Director of Product Marketing, where she spearheaded the launch of a new investment management platform, which subsequently captured a 20% market share within the first two years of its release.
Earlier in her career, Marlena held the position of SVP-Product Marketing, North America at Milestone Group, where she led a team of product marketing professionals and played a crucial role in expanding the company's footprint in the North American market.
Academic Background
Marlena holds a Bachelor of Science in Finance from the University of Massachusetts, Amherst, where she graduated with honors.
Areas of Expertise
- Business development and strategic partnerships
- Product marketing and go-to-market strategy
- Financial services technology and investment management
- Client relationship management and client success
- Cross-functional team leadership and collaboration
Professional Impact
Throughout her career, Marlena has consistently demonstrated her ability to drive business growth and innovation. She has a proven track record of successfully launching new products, expanding into new markets, and fostering strong client relationships.
Marlena's contributions have been recognized by industry peers, and she has been invited to speak at several industry conferences, where she has shared her insights on the latest trends and best practices in business development and product marketing.
Conclusion
Marlena Fitts is a seasoned business development executive with a passion for driving growth and innovation in the financial services industry. Her extensive experience, strategic mindset, and strong leadership skills make her a valuable asset to the Charles River Development team as they continue to expand their market presence and deliver exceptional solutions to their clients.
