Marlene Aguilar

Chief Marketing Officer

Professional Overview

Marlene Aguilar is a seasoned marketing executive with over two decades of experience driving strategic brand growth and innovation. As the Chief Marketing Officer at FRÈRE, she leads a dynamic team responsible for enhancing the company's market position, delivering cutting-edge campaigns, and fostering strong consumer connections. Additionally, Marlene co-founded Mocktail Fest Miami, a premier event that celebrates the burgeoning non-alcoholic beverage industry, and serves as a Fractional CMO for Compass Branding Group, offering her expertise to clients across various sectors.

Experience Summary

Current Roles

• Chief Marketing Officer, FRÈRE (2024-03-01 to Present)

• Responsible for overseeing all marketing, brand strategy, and creative initiatives to drive FRÈRE's growth and market expansion

• Spearheaded the launch of the company's first-ever global brand campaign, resulting in a 25% increase in brand awareness and a 15% boost in customer acquisition

• Implemented a data-driven marketing approach, leading to a 20% improvement in campaign ROI and a 30% increase in digital engagement

• Co-Founder, Mocktail Fest Miami (2024-01-01 to Present)

• Co-founded Mocktail Fest Miami, a premier annual event that celebrates the non-alcoholic beverage industry, showcasing innovative mixology and educating consumers

• Responsible for overseeing event strategy, marketing, and partnerships, positioning the festival as a must-attend destination for industry professionals and enthusiasts

• Fractional CMO, Compass Branding Group (2023-01-01 to Present)

• Provides strategic marketing guidance and execution support to clients across diverse industries, leveraging her extensive experience and expertise

Career Progression

• Chief Marketing Officer, Feelmore Labs (2018-01-01 to 2022-01-01)

• Spearheaded the successful rebranding and repositioning of Feelmore Labs, resulting in a 30% increase in revenue and a 40% boost in market share

• Developed and implemented a comprehensive digital marketing strategy that drove a 50% growth in the company's online presence and a 35% increase in e-commerce sales

• Brand Strategist | VP Marketing, Compass Branding Group (2013-01-01 to 2017-01-01)

• Provided strategic brand consulting and marketing solutions to a diverse portfolio of clients, driving measurable growth and competitive differentiation

• Conceptualized and executed award-winning campaigns that earned industry recognition and increased client brand equity

• VP of Marketing, IPPOLITA (2011-01-01 to 2013-01-01)

• Revitalized the brand's marketing strategy, leading to a 25% increase in sales and a 20% improvement in customer loyalty

• Developed and implemented a successful omnichannel marketing approach that enhanced the brand's digital presence and in-store experience

Academic Background

• Master of Business Administration (MBA), Marketing, University of Miami

• Bachelor of Science (BS), Business Administration, University of Florida

Areas of Expertise

• Strategic brand management and positioning

• Integrated marketing communications and campaign development

• Digital marketing and e-commerce optimization

• Data-driven decision-making and performance measurement

• Multifunctional team leadership and cross-functional collaboration

Professional Impact

• Recognized as a thought leader in the marketing industry, with numerous speaking engagements and contributions to industry publications

• Recipient of several prestigious marketing awards, including the American Marketing Association's "Marketer of the Year" award

• Actively involved in industry associations, serving on the board of directors for the Marketing Executive Networking Group (MENG)

Conclusion

Marlene Aguilar is a highly accomplished marketing executive with a proven track record of driving brand growth, innovation, and business transformation. Her extensive experience, strategic vision, and data-driven approach have positioned her as a trusted advisor and industry leader. Marlene's dedication to delivering exceptional results and her passion for nurturing high-performing teams make her a valuable asset to any organization seeking to enhance its market presence and drive sustainable growth.