Marly Eiford Dreis
Head of Marketing, Clare V.
[LinkedIn Profile](http://www.linkedin.com/in/marly-eiford-dreis-56b819)
Executive Overview
Marly Eiford Dreis is a senior marketing executive currently serving as the Head of Marketing at Clare V., an established luxury fashion brand specializing in leather handbags, apparel, accessories, and footwear designed by Clare Vivier. Dreis is based in Seattle, Washington, United States, and reports directly into Clare V.’s leadership structure, contributing strategic direction and tactical oversight to all brand marketing efforts.
Professional Background
With over 18 years of experience in marketing and brand strategy, Dreis has established expertise in the fashion, luxury, and digital sectors. Her current remit at Clare V. encompasses the design and execution of the company’s full-spectrum marketing strategy, directly overseeing initiatives in digital marketing, content strategy, brand collaborations, email, direct mail campaigns, and event marketing.
Key previous roles and experience include:
- Marketing Director, Clare V.
- Oversight of all marketing channels (digital, content, collaborations, events).
- Leadership of the marketing team within a growth-focused e-commerce environment.
- Vice President of Marketing, Sole Society
- Developed & implemented holistic marketing strategies.
- Led a 14-person marketing team, driving performance in a competitive retail landscape.
- Brand Strategy Director, Nordstrom
- Developed and executed nuanced brand strategies within a premier multi-brand retailer.
- Managed creative agency relationships and led selection processes.
- Vice President of Marketing, Giorgio Armani
- Led digital and experiential marketing for a global luxury brand.
- Directed multi-channel campaigns and a large team across functions and geographies.
- Account Director, LLOYD & CO.
- Managed key client accounts, including Estee Lauder, Oscar de la Renta, and Max Mara.
- Brand Director, Calvin Klein
- Led global marketing for fragrance, beauty, and home divisions.
- Oversaw cross-functional teams and large-scale campaign rollouts.
- Account Supervisor, Razorfish
- Focused on online media analysis and integrated digital campaigns for top-tier brands.
- Marketing Manager, Kenneth Cole Productions
- Managed corporate website launch, print/direct mail, and catalog production.
Dreis's broad marketing leadership is underscored by a robust record of team management, cross-functional collaboration, and strategic campaign execution, especially in luxury and lifestyle verticals.
Education
- University of Washington (1995–1999)
- Bachelor of Arts (BA) in Political Science and Government
Current Company: Clare V.
- Industry: Apparel & Fashion, Community & Lifestyle
- Headquarters: Los Angeles, CA, United States
- Company Size: 51-200 employees
- Core Business: E-commerce and retail sales of luxury handbags, apparel, accessories, and footwear.
- Notable: Founded by Clare Vivier, the brand is recognized for integrating French style influences with Los Angeles design culture, and is positioned at the intersection of affordable luxury and contemporary fashion.
Organizational Context:
- Marly Dreis leads the marketing team, which also includes roles in social media, influencer marketing, retention, and monogram specialization.
- The company maintains a cross-functional structure aimed at rapid digital growth and brand expansion.
Professional Competencies and Strategic Focus
- Omni-channel Marketing Management: Demonstrated ability to drive cross-platform campaigns that leverage digital, experiential, and traditional marketing tactics.
- Brand Strategy & Positioning: Strong capability in conceptualizing and activating brand platforms for luxury and aspirational brands, tailoring strategy to target demographics.
- Team Leadership: Experience managing and scaling teams, fostering high-performance cultures, and mentoring talent.
- Collaboration with Creative & Product Teams: Works closely with design, product, and merchandising stakeholders to ensure unified brand messaging and integrated market execution.
- Agency & Vendor Management: Experience in agency selection, partnership management, and overseeing campaign deliverables to meet company objectives.
- Performance Growth Orientation: Track record of developing strategies that support ambitious revenue growth, customer acquisition, and brand loyalty.
Location
- Office/Base: Seattle, Washington, United States
- Clare V. Headquarters: Los Angeles, California, United States
Additional Notes
Dreis is noted for her strategic, data-driven approach and her adaptability across both established and growth-stage businesses within highly competitive fashion and luxury markets.
Her tenure at numerous iconic brands provides her with valuable insights beneficial to partnerships or solutions aimed at brand elevation, digital transformation, and consumer engagement.
Links & References
- [Marly Eiford Dreis, LinkedIn](http://www.linkedin.com/in/marly-eiford-dreis-56b819)
- [Clare V. Website](https://www.clarev.com)
- [The Org: Clare V. Org Chart](https://theorg.com/org/clare-v/org-chart/marly-eiford-dreis)
Key contact: Marly Eiford Dreis, Head of Marketing, Clare V.
Location: Seattle, WA, USA
Industry Focus: Luxury fashion, digital marketing, brand strategy, apparel & accessories
All insights are derived from publicly available and verifiable professional sources related to Marly Eiford Dreis and Clare V. as of June 2024.
