Marlyss Auster

President & CEO, Ventura Visitors & Convention Bureau

Professional Overview
Marlyss Auster is an accomplished hospitality and tourism executive with over 30 years of experience driving strategic growth and operational excellence. As the President and CEO of the Ventura Visitors & Convention Bureau, she leverages her deep industry expertise to promote Ventura as a premier destination for visitors, conventions, and events.

Experience Summary

Current Role
Since 2012, Marlyss has served as the President and CEO of the Ventura Visitors & Convention Bureau. In this role, she is responsible for developing and executing the organization's strategic vision, leading a team of industry professionals, and fostering collaborative partnerships to drive tourism and economic development in the Ventura region. Under her guidance, the bureau has experienced significant growth, with a focus on enhancing the visitor experience, expanding marketing initiatives, and securing high-profile events and conventions.

Career Progression
Prior to her current role, Marlyss held various leadership positions in the hospitality and events industry. She served as the Assistant Executive Director and Production Manager at the Arizona State Fair, where she oversaw event planning, sponsorship, and operations. She also held roles in convention services, catering, and restaurant management at prestigious hotel chains such as Hyatt, Renaissance, and Doubletree.

Academic Background
Marlyss holds a Bachelor's degree in Hospitality Management from a leading university, where she graduated with honors and demonstrated exceptional academic achievement.

Areas of Expertise

• Destination marketing and brand development

• Convention and event management

• Hospitality operations and customer service

• Stakeholder engagement and strategic partnerships

• Financial management and budgeting

• Team building and leadership

Professional Impact
Under Marlyss's leadership, the Ventura Visitors & Convention Bureau has become a leading advocate for the local tourism industry, driving significant growth in visitor numbers and economic impact. She has spearheaded innovative marketing campaigns, secured high-profile events, and fostered strong partnerships with local businesses and community organizations. Marlyss's commitment to excellence and her ability to navigate the complexities of the hospitality industry have earned her a respected reputation within the industry.

Conclusion
Marlyss Auster is a seasoned hospitality and tourism executive who has dedicated her career to promoting destinations and enhancing the visitor experience. As the President and CEO of the Ventura Visitors & Convention Bureau, she continues to drive strategic growth, foster collaborative partnerships, and position Ventura as a premier destination for travelers, conventions, and events.