Professional Summary
Professional Overview
Marshall Friday is an accomplished sales and performance development executive with over 15 years of experience in the security and technology industries. As the Vice President of Field Sales and Performance Development at STARC Systems Inc., he is responsible for leading a high-performing team of field sales professionals and driving exceptional sales results. Leveraging his deep expertise in multifamily sales, performance management, and learning and development, Marshall is a strategic partner in STARC's growth and innovation initiatives.
Experience Summary
Current Role
As the Vice President of Field Sales and Performance Development at STARC Systems Inc., Marshall is responsible for overseeing the company's nationwide field sales operations and developing comprehensive training and performance improvement programs. He collaborates closely with cross-functional teams to align sales strategies with broader business objectives, driving consistent revenue growth and market share expansion. Under his leadership, the field sales team has achieved record-breaking sales targets and received industry recognition for customer service excellence.
Career Progression
Prior to his current role, Marshall held senior sales and learning and development positions at ADT, where he was instrumental in transforming the company's multifamily sales division and implementing innovative performance management frameworks. As a Senior Director of Multifamily Sales, he led a team of highly skilled professionals and exceeded revenue goals by double-digit percentages year-over-year. Additionally, his work as the Director of Learning Execution and Impact at ADT enabled the organization to enhance the effectiveness of its training programs and improve employee productivity.
Marshall's early career experience includes roles as a Wireless Communication Consultant at Sprint Nextel and a Wireless Specialist at Circuit City, where he honed his technical expertise and customer service skills. His diverse background and progressive career growth have equipped him with a well-rounded understanding of the security and technology industries, allowing him to provide strategic guidance and drive measurable results.
Academic Background
Marshall holds a Bachelor of Science degree in Business Administration from the University of Texas at San Antonio, where he graduated with honors.
Areas of Expertise
- Multifamily sales strategy and execution
- Field sales management and team development
- Performance improvement and learning program design
- Consultative selling and customer relationship management
- Business development and strategic partnership cultivation
- Operational efficiency and continuous process improvement
Professional Impact
As an active member and contributor to the Forbes Real Estate Council, Marshall has shared his industry insights and best practices with a wide audience, further cementing his reputation as a thought leader in the security and technology sectors. His contributions have been instrumental in shaping industry trends and helping companies navigate the evolving landscape.
Conclusion
With his extensive experience, proven track record of success, and commitment to continuous improvement, Marshall Friday is a highly valuable asset to STARC Systems Inc. and a respected leader in the field of sales and performance development. His ability to drive innovation, foster high-performing teams, and deliver exceptional results positions him for continued growth and impact within the industry.
