Marta Dalton

Vice President Growth Marketing & Customer Data

Professional Overview
Marta Dalton is an accomplished marketing and data analytics executive with extensive experience driving growth and digital transformation for leading consumer brands. As the Vice President of Growth Marketing & Customer Data at PetSafe Brands, she leverages her expertise in ecommerce, digital marketing, and customer data analytics to optimize the brand's marketing strategies and deliver exceptional customer experiences.

Experience Summary

Current Role
In her current role at PetSafe Brands, Marta is responsible for developing and implementing innovative growth marketing initiatives, as well as overseeing the collection, analysis, and utilization of customer data to drive business results. She collaborates cross-functionally to enhance the brand's digital presence, personalize customer interactions, and unlock new opportunities for revenue growth.

Career Progression
Prior to joining PetSafe Brands, Marta served as the VP of Data Analytics & Growth Marketing at Amyris, where she led the company's data-driven marketing efforts and helped expand its e-commerce and digital footprint. Before that, she held the role of Global Director of Ecommerce & Digital Shared Services at Unilever, where she spearheaded the company's digital transformation and drove significant improvements in online sales and customer engagement. Marta also brings experience from her previous positions at The Coca-Cola Company and ANSYS, Inc., where she honed her expertise in digital marketing, data analytics, and ecommerce.

Academic Background
Marta holds a Bachelor of Science degree in Marketing from the University of Pittsburgh, where she graduated magna cum laude.

Areas of Expertise

• Ecommerce and digital marketing strategy

• Customer data analytics and segmentation

• Optimization of marketing campaigns and customer experiences

• Cross-functional leadership and collaboration

• Driving digital transformation and growth

Professional Impact
Throughout her career, Marta has demonstrated a proven track record of driving measurable growth and operational efficiencies for leading consumer brands. At Amyris, she implemented a data-driven marketing approach that resulted in a 25% increase in e-commerce revenue within the first year. At Unilever, she led the development of a global digital shared services model that streamlined marketing operations and improved campaign performance by 30%.

Conclusion
With her extensive experience, strategic vision, and data-driven approach, Marta Dalton is poised to make a significant impact as the Vice President of Growth Marketing & Customer Data at PetSafe Brands. Her ability to leverage customer insights, optimize digital channels, and drive cross-functional collaboration makes her a valuable asset in the ever-evolving world of marketing and customer engagement.