Marta Roza

Experienced Influencer Account Manager with a diverse background in digital marketing, content creation, and e-commerce. Adept at building and nurturing successful relationships with social media influencers to drive impactful campaigns for leading brands.

Professional Overview

As an Influencer Account Manager, Marta is responsible for identifying, onboarding, and managing a portfolio of influential content creators across various social media platforms. She leverages her expertise in digital marketing and performance analytics to develop and execute strategies that maximize the reach and engagement of influencer-led campaigns.

Experience Summary

Current Role

Influencer Account Manager, Influencer (2020 - Present)

• Manage end-to-end influencer marketing campaigns for a diverse client portfolio, including campaign ideation, talent scouting, contract negotiation, and performance tracking

• Cultivate and maintain strong relationships with a network of high-profile influencers, ensuring successful collaborations and brand alignments

• Analyze campaign performance data and provide data-driven recommendations to clients, contributing to the optimization of future initiatives

• Collaborate cross-functionally with the creative, social media, and analytics teams to deliver cohesive, results-driven influencer marketing strategies

Career Progression

Content Creator, Instagram (2019 - Present)

• Develop and curate visually engaging content that resonates with a growing audience of over 50,000 followers

• Leverage audience insights to inform content strategy and drive increased engagement and brand awareness

Influencer Account Manager, Born Social (2019 - 2020)

• Managed a portfolio of influencer partnerships, overseeing all aspects of campaign planning and execution

• Delivered on-brand content, tracked campaign performance, and optimized strategies based on data-driven insights

Influencer Marketing Manager, THE FIFTH (2019 - 2019)

• Spearheaded the development and implementation of influencer marketing strategies for the fashion and lifestyle brand

• Collaborated with creative teams to produce high-performing influencer content and amplify brand messaging

Academic Background

Bachelor of Arts in Marketing, University of Kent (2013 - 2016)

Areas of Expertise

• Influencer identification, vetting, and relationship management

• Influencer campaign planning, execution, and optimization

• Digital marketing strategy and performance analytics

• Content creation and social media management

• Cross-functional collaboration and project management

Professional Impact

• Consistently delivered influencer marketing campaigns that exceeded client Key Performance Indicators (KPIs) by 20-30% through strategic talent selection and campaign optimization

• Grew a personal Instagram following of over 50,000 highly engaged followers, demonstrating a deep understanding of content creation and social media trends

• Recognized as a subject matter expert in the influencer marketing field, contributing to industry publications and speaking at relevant events

Conclusion

With a proven track record of success in the digital marketing and influencer marketing spheres, Marta Roza is poised to drive continued growth and innovation for leading brands. Her blend of technical expertise, creative flair, and client-centric approach make her a valuable asset in the evolving landscape of social media and influencer-driven marketing.