Martha Pickett

Co-Owner, Director of Marketing and Communications

Professional Overview
Martha Pickett is an accomplished marketing and communications professional with over 15 years of experience in the fashion industry. As the Co-Owner and Director of Marketing and Communications at dress, she leverages her deep expertise in brand strategy, digital marketing, and omnichannel communications to drive growth and visibility for the company.

Experience Summary

Current Role
As the Co-Owner and Director of Marketing and Communications at dress, Martha is responsible for developing and executing the company's overall marketing and communications strategy. She oversees a team of marketing professionals and works closely with the leadership to ensure brand alignment and effective customer engagement across all touchpoints. Under her leadership, dress has experienced significant growth in brand recognition and online sales, solidifying its position as a leading player in the Boston fashion market.

Career Progression
Prior to her current role, Martha served as the Account Supervisor at Holland-Mark, where she managed high-profile client accounts and delivered successful marketing campaigns. She also co-owned and served as the Director of Marketing and Communications at Dress Boston, a prominent fashion retailer in the region. Earlier in her career, Martha held the position of Brand Manager at Partners+simons, where she honed her skills in brand strategy and digital marketing.

Academic Background
Martha holds a Bachelor of Arts degree in Marketing from the University of Massachusetts, Boston. During her time at the university, she was recognized for her academic excellence and participated in various marketing-related extracurricular activities.

Areas of Expertise

• Brand strategy and development

• Integrated marketing communications

• Digital marketing and social media management

• Omnichannel customer experience

• Retail and fashion industry expertise

• Team leadership and project management

Professional Impact
Under Martha's leadership, dress has experienced a significant increase in online sales, with a 25% year-over-year growth in e-commerce revenue. She has also spearheaded the company's social media and content marketing initiatives, resulting in a 40% expansion of the brand's online following and a notable increase in customer engagement. Additionally, Martha has been instrumental in the successful launch of several new product lines, contributing to the company's overall market share and industry recognition.

Conclusion
With her exceptional marketing and communications expertise, industry knowledge, and proven track record of driving business growth, Martha Pickett is a valuable asset to the dress team. She is committed to leveraging her skills and experience to further strengthen the brand's market position and deliver exceptional value to customers.