Professional Overview

Martijn Wijsmuller is a seasoned professional currently serving as Co Founder & Commercial Director, leveraging his expertise in strategic management, marketing, and international business development to drive growth and innovation. His key expertise areas include commercial strategy, brand development, and team leadership, with a strong industry focus on consumer goods, travel, and e-commerce.

Experience Summary

Current Role

As Co Founder & Commercial Director at Ask Phill, Martijn has been instrumental in shaping the company's commercial strategy, driving business growth, and fostering strategic partnerships since 2016. Additionally, he co-founded Travelteq in 2024 and Parfumado in 2017, demonstrating his versatility and entrepreneurial spirit. Key responsibilities include market analysis, team management, and revenue growth, with notable achievements in successfully launching and scaling multiple businesses.

Career Progression

Prior to his current roles, Martijn worked in Communications - Global at HEINEKEN from 2013 to 2015, where he developed strong communication and project management skills. He also held the position of Chairman of the Board at Dispuutgezelschap V.I.A.T.O.R. from 2010 to 2011, showcasing his leadership capabilities from an early stage in his career. These experiences have contributed to his career growth and expertise in management, marketing, and international business.

Academic Background

Martijn's highest level of education is an MSc in International Management & Marketing from Universiteit van Amsterdam, which he completed from 2012 to 2013. This academic background has provided him with a solid foundation in business management, marketing strategies, and international market analysis.

Areas of Expertise

Martijn's industry-specific skills include market research, commercial strategy, and brand development. He possesses technical competencies in data analysis, digital marketing, and team management. His leadership and management capabilities are evident in his ability to co-found and lead multiple companies, managing cross-functional teams, and driving business growth through strategic decision-making.

Professional Impact

Notable projects include the successful launch and scaling of Ask Phill, Travelteq, and Parfumado, demonstrating his ability to create and grow sustainable businesses. His contributions to the consumer goods, travel, and e-commerce industries are marked by innovative marketing strategies and effective team leadership. Quantifiable achievements include the establishment of multiple successful startups, showcasing his entrepreneurial acumen and ability to drive business growth.

Conclusion

Martijn Wijsmuller's professional trajectory is marked by entrepreneurship, leadership, and a strong focus on commercial strategy and business growth. Currently, his focus is on driving innovation and expansion in the consumer goods, travel, and e-commerce sectors through his roles at Ask Phill, Travelteq, and Parfumado. His value proposition lies in his unique blend of entrepreneurial spirit, marketing expertise, and leadership capabilities, making him a valuable asset to any organization looking to drive growth, innovation, and success.