Professional Summary

Professional Overview

Martin Alden is a seasoned Chief Operating Officer (COO) and co-founder with a proven track record of driving operational excellence and strategic growth. With over 30 years of experience across the retail and technology sectors, he has a keen focus on improving business processes, enhancing customer experience, and leveraging innovative solutions to drive organizational success.

Experience Summary

Current Roles

Chief Operating Officer (COO), Lily & Loaf International (2016-05-01 to Present)

• Oversees all operational aspects of the company, including supply chain, logistics, and customer service to ensure efficient and effective business operations.

• Played a key role in the company's digital transformation, implementing new e-commerce platforms and enhancing the online customer experience.

• Spearheaded the development and launch of several new product lines, contributing to a 25% increase in revenue over the past two years.

Co-Founder & Director, M7 (2019-09-01 to Present)

• Co-founded a technology startup focused on developing innovative solutions for the retail and e-commerce industries.

• Responsible for strategic planning, operational management, and leading a team of cross-functional experts to deliver cutting-edge products and services.

• Secured £3.2 million in Series A funding to accelerate the company's growth and expansion into new markets.

Career Progression

Prior to his current roles, Martin held several senior positions in the retail and technology sectors, including:

• Chief Commercial Officer (CCO) and Chief Operating Officer (COO) at FETCHpay (2022-2024)

• Programme/Project Lead for the private equity business sale of Wyevale Garden Centres (2018-2019)

• Head of Commercial Developments & Corporate Partnerships at Wyevale Garden Centres (2015-2017)

• Interim Commercial Director roles at WOWBOW and Portside International Group (2003-2009)

• Commercial Director at Visual Edge PLC (2000-2003)

• Head of Commercial Development at Signet Group PLC (1996-2000)

• Corporate Business Controller at Kingfisher PLC (1993-1996)

Academic Background

Martin holds a Bachelor's degree in Business Administration from the University of Cambridge, where he graduated with distinction.

Areas of Expertise

• Operational optimization and process improvement

• Digital transformation and e-commerce strategy

• Retail and consumer-facing industries

• Mergers, acquisitions, and business restructuring

• Cross-functional team leadership and collaboration

• Strategic planning and business development

Professional Impact

• Played a pivotal role in the successful private equity sale of Wyevale Garden Centres, delivering over £100 million in proceeds.

• Drove the implementation of a new EPoS and e-commerce platform at Wyevale Garden Centres, resulting in a 20% increase in online sales.

• Co-founded M7, a technology startup that has secured £3.2 million in Series A funding and is poised to disrupt the retail and e-commerce industries.

Conclusion

With his extensive operational experience, strategic leadership, and proven track record of driving growth and innovation, Martin Alden is a highly sought-after COO and co-founder. He is dedicated to leveraging his expertise to help organizations navigate complex challenges, optimize operations, and achieve their strategic objectives.