Professional Summary

Professional Overview

Martin Asher is an experienced Chief Operating Officer (COO) with a proven track record of driving operational excellence and strategic development. With a focus on the technology and finance sectors, he brings a wealth of expertise in optimizing business processes, leading cross-functional teams, and implementing innovative solutions to drive organizational growth.

Experience Summary

Current Roles

Chief Operating Officer (COO), Riterz (2023-02-01 to Present)

• Responsible for overseeing the day-to-day operations, streamlining workflows, and implementing strategic initiatives to enhance the company's operational efficiency and profitability.

• Collaborating with the executive team to develop and execute long-term growth strategies, ensuring alignment across all business functions.

• Spearheading the implementation of cutting-edge technologies and data-driven decision-making to improve operational performance and customer satisfaction.

Advisor, Ocean Floor Music (2022-10-01 to Present)

• Providing strategic advisory services to the leadership team, leveraging deep industry knowledge and expertise to guide the company's expansion into new markets and product offerings.

• Collaborating with the executive team to identify and capitalize on emerging trends, optimize operational processes, and drive sustainable growth.

Career Progression

Advisor, Gennix Defi (2022-05-01 to 2022-08-01)

• Served as a strategic advisor, offering guidance on operational efficiency, risk management, and product development to support the company's growth in the decentralized finance (DeFi) space.

Chief Operating Officer (COO), Provectus Algae (2022-01-01 to 2022-04-01)

• Streamlined operations, improved production workflows, and implemented data-driven decision-making processes to drive operational excellence and enhance the company's profitability.

• Spearheaded the development and rollout of new product lines, expanding the company's market reach and diversifying its revenue streams.

Head of Strategic Development, Provectus Algae (2020-02-01 to 2021-12-01)

• Played a pivotal role in shaping the company's long-term strategic vision, identifying new growth opportunities, and overseeing the implementation of key initiatives.

• Fostered cross-functional collaboration, facilitated the adoption of innovative technologies, and implemented data-driven decision-making to support the company's sustainable growth.

Founder & Chief Operating Officer (COO), Lex Exchange (2017-08-01 to 2020-01-01)

• Established and led a successful fintech startup, overseeing all aspects of operations, including product development, team management, and business development.

• Developed and executed strategic plans that resulted in significant revenue growth, improved operational efficiency, and the successful acquisition of the company.

Academic Background

Martin Asher holds a Bachelor of Business Administration (BBA) degree, with a focus on Finance and Accounting, from the University of Queensland.

Areas of Expertise

• Operational optimization and process improvement

• Strategic planning and execution

• Financial analysis and risk management

• Technology implementation and data-driven decision-making

• Team leadership and cross-functional collaboration

• Mergers and acquisitions, and business integration

Professional Impact

• Spearheaded the successful acquisition of Lex Exchange, demonstrating strong leadership and strategic capabilities.

• Implemented data-driven decision-making and cutting-edge technologies at Provectus Algae, resulting in enhanced operational efficiency and increased profitability.

• Served as a trusted advisor to Gennix Defi and Ocean Floor Music, providing strategic guidance to support their growth and expansion initiatives.

Conclusion

Martin Asher is a seasoned Chief Operating Officer with a proven track record of driving operational excellence and strategic development in the technology and finance sectors. His ability to optimize business processes, leverage data-driven insights, and lead cross-functional teams has consistently enabled him to deliver measurable improvements in organizational performance and profitability. As he continues to excel in his current role at Riterz and advisory positions, Martin's strategic vision, technical expertise, and collaborative leadership style position him as a valuable asset in driving sustainable growth and innovation.