Martin Aubut

Professional Overview

Martin Aubut is an experienced marketing and digital transformation executive with a proven track record of driving business growth and innovation. As the Chief Marketing Officer (CMO) at nesto, he leverages his extensive expertise in e-commerce, digital strategy, and data-driven marketing to lead the company's marketing and customer acquisition initiatives.

Experience Summary

Current Role

As the CMO at nesto, Martin is responsible for developing and executing the company's overall marketing strategy, driving brand awareness, and optimizing customer acquisition and retention. He oversees all marketing functions, including digital marketing, content creation, and performance measurement, to support nesto's mission of providing a seamless and personalized mortgage experience.

Career Progression

Prior to his role at nesto, Martin held several senior leadership positions, including Vice President of Marketing & eCommerce at Cogeco Connexion, Vice President of Transformation Office & Strategic Innovation at Cogeco Connexion, and Chief Digital Officer at L'Oréal. Throughout his career, he has demonstrated a strong ability to lead digital transformation initiatives, implement data-driven marketing strategies, and drive measurable business impact.

Academic Background

Martin holds a Bachelor's degree in Marketing from Université du Québec à Montréal (UQAM).

Areas of Expertise

• Digital marketing and e-commerce strategy

• Data-driven customer acquisition and retention

• Marketing technology and analytics

• Cross-functional collaboration and team leadership

• Strategic planning and business transformation

Professional Impact

At Cogeco Connexion, Martin led the development and implementation of a comprehensive digital transformation strategy, which resulted in significant improvements in customer engagement, sales, and operational efficiency. As the Chief Digital Officer at L'Oréal, he spearheaded the company's digital innovation efforts, driving the adoption of emerging technologies and data-driven marketing practices to enhance the customer experience.

Conclusion

With his extensive experience in marketing, digital transformation, and customer-centric innovation, Martin Aubut is a dynamic and versatile leader who consistently delivers measurable results. As the CMO at nesto, he is well-positioned to drive the company's marketing initiatives and contribute to its continued growth and success.