Martin Granstrom

Vice President, Product Design & Research

Professional Overview
Martin Granstrom is a seasoned design executive with over 15 years of experience leading product design and research initiatives for leading global enterprises. As the Vice President of Product Design & Research at Sam's Club, he oversees the strategic development and implementation of innovative, user-centric product experiences across the company's e-commerce, mobile, and in-store offerings. With a strong background in design leadership, Granstrom is known for his ability to drive cross-functional collaboration and deliver measurable business impact through design-driven product innovation.

Experience Summary

Current Role
In his current role as Vice President of Product Design & Research at Sam's Club, Granstrom is responsible for setting the vision and direction for the company's product design strategy. He leads a team of talented designers, researchers, and product managers to create seamless, personalized shopping experiences that delight customers and drive business growth. Under his leadership, the design team has delivered several award-winning product updates, including a revamped mobile app that has seen a 25% increase in user engagement and a 15% uplift in conversion rates.

Career Progression
Prior to his current role, Granstrom served as the Senior Director of Head of Design at Sam's Club, where he spearheaded the redesign of the company's e-commerce platform and introduced innovative in-store experiences powered by augmented reality technology. Before that, he held senior design leadership positions at Samsung Electronics and Tango Me, where he was instrumental in shaping the design of mobile apps, e-commerce solutions, and content services.

Granstrom's early career included a role as the Head of Product Design at Barnes & Noble's Nook Media division, where he led the design and development of the company's industry-leading e-reader and tablet devices.

Academic Background
Granstrom holds a Bachelor of Fine Arts in Interaction Design from the University of California, San Diego, where he graduated with distinction. He is also a frequent speaker at industry events and has been recognized for his contributions to the design community, including being named a founding member of the prestigious Design Executive Council.

Areas of Expertise

• Product design strategy and execution

• User experience research and testing

• Cross-functional team leadership and collaboration

• Retail and e-commerce design innovation

• Mobile app and digital services design

• Design thinking and human-centered design methodologies

Professional Impact
Throughout his career, Granstrom has demonstrated a track record of transforming complex business challenges into compelling, user-centric product experiences. His work has been recognized with numerous industry awards, including the prestigious Red Dot Design Award and the IDEA Award from the Industrial Designers Society of America.

Conclusion
As a seasoned design executive, Martin Granstrom is committed to driving product innovation and delivering exceptional customer experiences. In his current role at Sam's Club, he continues to push the boundaries of design, leveraging his deep expertise and collaborative leadership style to create the next generation of cutting-edge retail solutions.