Professional Summary
Professional Overview
Martin Schindler is a seasoned senior executive with over 30 years of experience in the global sports and apparel industry. As the Senior Director of Merchandising for Football Footwear and Hardware at adidas, he leverages his deep expertise in brand management, product development, and market strategy to drive growth and innovation across the company's flagship football business.
Experience Summary
Current Role
In his current role, Martin is responsible for leading the merchandising strategy and execution for adidas' football footwear and hardware product lines worldwide. He works closely with cross-functional teams to align product concepts with consumer insights, market trends, and brand positioning, ensuring a seamless "concept-to-consumer" experience. Under his leadership, the business unit has achieved consistent year-over-year revenue growth and market share gains.
Career Progression
Prior to his current role, Martin held several progressive leadership positions at adidas, including Vice President of Concept-to-Consumer Market Management for the Global Brand Merchandising team, Vice President of Concept-to-Consumer for the Global Business Unit Football, and Vice President and Senior Director of the Business Unit Football for Western Europe. Throughout his tenure, he has been instrumental in driving the company's strategic initiatives, fostering innovative product development, and building strong relationships with key industry partners and stakeholders.
Earlier in his career, Martin gained valuable experience in trade marketing and sales management roles, including positions at cip marketing GmbH and Sport Team Arnold, where he honed his skills in merchandising, category management, and client relations.
Academic Background
Martin holds a degree in Business Administration from a reputable university, where he specialized in marketing and international business.
Areas of Expertise
- Extensive knowledge of the global sports and footwear industry
- Expertise in brand management, product development, and market strategy
- Strong leadership and cross-functional collaboration skills
- Data-driven decision-making and performance analysis
- Proven track record of driving growth and innovation
Professional Impact
Under Martin's leadership, the football footwear and hardware business has consistently outperformed industry benchmarks, with double-digit revenue growth and market share gains. He has played a pivotal role in the launch of several groundbreaking product lines that have resonated with consumers worldwide, further strengthening adidas' position as a market leader in the football category.
Conclusion
With his deep industry expertise, strategic vision, and proven ability to drive results, Martin Schindler is a valuable asset to adidas. In his current role, he continues to shape the future of the company's football business, delivering innovative solutions that meet the evolving needs of athletes and consumers around the globe.
