Professional Summary
Professional Overview
Martin Walker is a seasoned B2B sales executive with over 20 years of experience driving revenue growth and building strategic client relationships across the hygiene and consumer goods industries. As the B2B Sales Director at The Cheeky Panda, a certified B Corp, he is responsible for leading a high-performing sales team and expanding the company's footprint in the sustainable hygiene products market.
Experience Summary
Current Role
As the B2B Sales Director at The Cheeky Panda, Martin is spearheading the company's efforts to expand its presence in the B2B hygiene products market. In this role, he oversees a team of talented sales professionals, setting ambitious targets and implementing effective strategies to secure new business opportunities. Under his leadership, The Cheeky Panda has strengthened its position as a market leader in sustainable hygiene solutions, securing partnerships with several leading organizations.
Career Progression
Prior to joining The Cheeky Panda, Martin held various senior sales roles, including National Key Account Manager at Essity, National Account Manager - Distribution at Deb Group, and Director of Corporate Accounts at Zenith Hygiene Group Plc. Throughout his career, he has consistently demonstrated the ability to drive revenue growth, foster strong client relationships, and lead high-performing sales teams.
Academic Background
Martin holds a Bachelor of Business Administration (BBA) degree from the University of Cambridge, where he specialized in marketing and sales strategy.
Areas of Expertise
- Strategic account management
- Sales team leadership and development
- Consultative selling and solution-oriented approach
- Contract negotiation and client relationship building
- Execution of targeted growth initiatives
- Market analysis and trend identification
Professional Impact
During his tenure at Essity, Martin was instrumental in securing several high-profile national accounts, contributing to the company's market share expansion and revenue growth. As the National Business Development Manager at Zenith Hygiene Group Plc, he spearheaded the launch of a successful new product line, which led to a significant increase in the company's market penetration.
Conclusion
With his extensive experience in the hygiene and consumer goods industries, Martin Walker is uniquely positioned to drive the continued success of The Cheeky Panda. His proven track record of leading high-performing sales teams, securing strategic partnerships, and delivering measurable business results makes him a valuable asset to the organization as it continues to expand its reach and positive impact within the sustainable hygiene products market.
