Martina Andersin, CFO

Professional Overview

Martina Andersin is an accomplished finance executive with over 30 years of experience in the marketing and communications industry. As the current CFO of Burson Finland Oy, she is responsible for overseeing the company's financial operations, strategic planning, and driving sustainable growth.

Experience Summary

Current Role

Martina has served as the CFO of Burson Finland Oy since June 2024. In this role, she is responsible for managing the company's financial reporting, budgeting, and risk management processes. Martina has successfully implemented cost-saving initiatives that have improved the company's profitability, and she has played a crucial role in securing funding for strategic expansion projects.

Career Progression

Prior to her current role, Martina held the position of CFO at Hill and Knowlton Finland Oy from 1991 to 2025. During her tenure, she was instrumental in leading the company's financial turnaround, resulting in a significant increase in revenue and profitability. Martina also held a financial leadership role at the global marketing communications firm, WPP, from 2007 to 2013, where she gained valuable experience in international finance and operations.

Academic Background

Martina holds a Master's degree in Accounting and Finance from the University of Helsinki. She is a licensed Certified Public Accountant (CPA) and has completed executive leadership programs at prestigious institutions, further enhancing her professional development.

Areas of Expertise

Martina's areas of expertise include financial planning and analysis, strategic decision-making, mergers and acquisitions, and financial risk management. She is adept at leveraging data-driven insights to drive business performance and ensure financial sustainability. Martina's strong leadership skills and collaborative approach have enabled her to build high-performing finance teams and foster effective cross-functional partnerships.

Professional Impact

Throughout her career, Martina has played a pivotal role in driving the financial success of the organizations she has served. Her contributions have included implementing robust financial controls, optimizing working capital, and securing significant funding for strategic initiatives. Martina is widely recognized as a trusted advisor and an influential voice in the marketing and communications industry.

Conclusion

With her extensive experience, strategic mindset, and proven track record of financial leadership, Martina Andersin is well-positioned to continue driving Burson Finland Oy's growth and financial resilience. Her commitment to excellence, coupled with her deep understanding of the industry, make her a valuable asset to the company and its stakeholders.